How to Make a Homemade Roman Candle

Underdetermination and holism Coursework Example | Topics and Well Written Essays - 500 words

Underdetermination and comprehensive quality - Coursework Example This reality from the historical backdrop of the development of science gives us that the issue that the issue of undeterminism of logical speculations raises is a main problem that can't be only excused as an instance of philosophical uncertainty. 2. A basic glance at Laudan’s proposed disintegration of undeterminism shows that the Laudan’s disintegration can be utilized with regards to logical authenticity. In his scrutinize of undeterminism, Laudan contended that researchers and rationalists utilize the term undeterminism in a free way. Laudan proceeded to contend that because of utilizing the term undeterminism in a free way, the researchers and rationalists amplify the issue of undeterminism in science than the issue is. For Laudan, logical speculations are not dubious as in the hypotheses are completely unsure as undeterminism hold, yet logical hypotheses are dubious just as in the speculations can't be totally confirmed by any arrangement of proof. For Laudan, albeit, logical speculations are not completely certain by any arrangement of proof, logical hypotheses, in any case, are testable and their decisions are conditional. Therefore, Laudan reasoned that logical hypotheses can give us objective, however p rovisional information. A basic glance at this view shows that Laudan’s disintegration of undeterminism can be utilized with regards to logical authenticity. This is on the grounds that logical authenticity hold the view that logical speculations are provisional and logical information, along these lines, is conditional; Laudan holds a similar view. 3. A basic glance at Dunhem’s issue shows that the issue doesn’t truly reach out to the Quinean comprehensive quality about rationale, arithmetic and science. This is on the grounds that Dunhem holds that logical speculations are dubious in light of the fact that it is difficult to test a logical theory or hypothesis in disconnection since logical hypotheses are interrelated and the trial of any logical

Essay on Civil Rights Movement

Essay on Civil Rights Movement Civil Rights Movement in the 1960s Jan 11, 2019 in History Introduction Long before the Civil Rights movement of 1960s making headlines, the black response to racial inequality and oppression was all underway. The blacks were no-longer tolerating with the dominant racial inequality showed to them by the whites. This resulted to the formation of Civil Rights movements which led to numerous rulings during the 1950s; in particular Brown vs. Board of education of Topeka, and actions from Civil Right leaders like Malcolm X, Rosa Parks, and Martin Luther King Jr. The civil rights movement led the nation to civil unrest and later, remarkable gains were achieved from it (Teaching Tolerance, 2005). The transformations made at that period shaped the U.S history significantly. Body The Civil Rights movements that occurred in 1960s were the results of events that happened in 1950s, for example, the case of Brown vs. Board of Education of Topeka. The case was marked by a landmark ruling on the segregation of schools life (Farris, 2003). The Supreme Court ruled that segregation of public schools violated the rights established in the 14th Amendment. The case involved an eight year old girl, Linda Brown, and her parents argued that schools were innately unequal, and segregation had disastrous effects on children. These events led to the establishment of Civil Rights act, and the government was responsible for enforcing Civil Rights laws passed by Congress (Curtis, 1995). Likewise, the case on Rosa Parks, also known as the mother of the civil rights movement, transformed the US history when she refused to give up her seat to a white male (Litwack, 2009). This resulted in Dr. King organizing a bus boycott that lasted 382 days in Montgomery, Alabama. 90 per cent of pa rticipants of the boycott were Blacks. The Supreme Court finally ruled that segregation of bus city services was unconstitutional. The success of the boycott led to the development of nonviolent civil rights movement.

21st Century Segregation Are We Still Divided by Race

21st Century Segregation: Are We Still Divided by Race? Racial segregation was a concept that began in early history and is still prevalent in some societies today. It is often seen as a destructive forceful tactic of separating individuals based on their racial background. However, many new immigrants voluntarily choose to live in a segregated society. Segregation can be easily seen in certain communities where there is a concentration containing a particular racial group. The area where one lives significantly influences their overall quality of life as well as their job, education opportunities, formation of social relationships and networks or access to a mortgage. These aspects have an impact on socio-economic status and the†¦show more content†¦It sparked internal resistance and violence. The apartheid played a harsh role for black women as they suffered not only racial segregation but also gender discrimination. Employment was hard to find but for those who could find jobs, they worked as agriculture or domestic workers with very low pay. The controlled movement of black and coloured workers within the country through the pass laws separated family members from one another, because men usually worked in urban centres while women were forced to stay in rural areas. Pass laws were a form of internal passport system designed to segregate the population, mainly to limit the movement of the black population. Pass laws were one of the dominant features of the apartheid system. The black population were required to carry these pass books with them when outside their homelands or designated areas. Failure to produce a pass often resulted in the person being arrested. The apartheid was eventually abolished in 1991 with the repeal of the last remaining apartheid laws. Segregation may have both voluntary and involuntary causes, so residential segregation is not necessarily due to racism, although it may always seem like it. For many Chinese immigrants, the decision to reside in Chinatowns may be entirely voluntary. They will have better opportunities within their own ethnic neighbourhood and they can avoid the stigmatization by the white population. They come together to formShow MoreRelatedRacism And Prejudice : Racial Profiling1078 Words   |  5 PagesRacism and Prejudice Inflicted black communities since segregation and is still continues in today’s 21st century. The past and present assure us that history once again repeat itself with no difference. Americans has become divided to an expectation of what an American is. It seems that there has not been any solution to racial profiling. Unconsciously criminal’s assumptions are being beaten, violated, and murder over the decades. According to Thandisiwe Chimurenga, NO DOUBT THE MUR DER OF OSCARRead MoreThe Apartheid Of South Africa1333 Words   |  6 PagesIntroduction: According to my research if we study the history of South Africa all we could see is racial discrimination. Africa was all in control of Whites till 1994. South Africa got free from racial discrimination when Nelson Mandela took a step became the first black prime minister of South Africa. Contemporary South Africa is now economically strong and it is completely a racial free state. The contemporary South Africa is now in race with every state in every field. Before 1994 South AfricaRead More Racism: A Historical and Social Construct in America Essay2951 Words   |  12 Pagesup on the basis of race. Even many years ago European settlers looked down upon the Native Americans as inferior. Years later in today’s modern society, racism still exists, although we may not fully realize it. Many people are not aware of how much racism still exists in our schools workforces, and anywhere else where social lives are occurring. Using our sociological imagination, we are capable of appl ying the role of race to any situation. However, in some situations, race does not play a covertRead MoreSouls Of Black Folk, By B. Dubois1673 Words   |  7 Pagesways. However, in terms of race, the answer to this question was similar among most African Americans. Living like they are a problem, consists of a majority of their lives. Different documents ranging from 1903 to our present day in 2015 mirror this same ideology. People such as W.E.B DuBois, Anne Moody, Martin Luther King Jr., and Barack Obama, expressed the same concern. Many people in our society, past and present, see being African American as a sign of inferiority. Race shouldn’t be the distinguishingRead MoreRace and Ethnic Stratification Essay1910 Words   |  8 Pagesbased on race and ethnicity. The views of people based on their skin color, place of origin, or their cultural background have caused a stratification of men and women. We now have majority and minority groups, hate groups, ethnic enclaves, segregation, income differences, and have even experienced mass genocide in our world (Carl, 2011). All of these are direct effects of a persons race or ethnicity. These all provide humans with a struggle between each other for various resources. Race and ethnicRead MoreCritically Assess Du Bois s Conception Of Double Consciousness1862 Words   |  8 Pageswill be concluded that double consciousness is something that extends far beyond the realm of race and despite increased multiculturalism and diversity, double consciousness is even more present now than it was during the times in which Du Bois was commenting. As such, whilst double consciousness may have the potential to be dissolved, at present it is still as relevant as it was during the 20th century. Du Bois’s conception of double consciousness is something heavily drawn upon throughout blackRead MoreAfrican Americans2313 Words   |  10 Pagesidentity through many historical movements. The 13th Amendment to the US Constitution officially abolished slavery and freed the slaves to make a life for themselves as the Reconstruction Period. During the Reconstruction Era (1867) African Americans still suffered hardships under the leadership of Andrew Johnson who became president after Lincoln had got assassinated in 1865. Andrew Johnson had no intention of helping the African Americans he wanted to punish the slaveholders in the South. AndrewRead MoreThe Sociology of Women: A Study4847 Words   |  19 Pageswith Disabilities: The Double Discrimination 5 Sex Segregation in the Workplace 6 The Fourth Wave of Feminism- Psychoanalytic Perspectives Introductory Remarks 7 The Social Construction of Sexuality 8 Masculinity as Homophobia Fear, Shame, and Silence in the Construction of Gender Identity 9 Homophobia as a Weapon of Sexism 10 Before Spring Break, the Anorexic Challenge 11 Oppression - Marilyn Frye 12 Personal Voices: Facing Up to Race 13 Income Gap between Men and Women 14 BrassRead MoreHistory Report : Racism Towards African Americans2138 Words   |  9 Pagesopposed it. The Civil War resulted in the freedom of all African Americans from their enslavement, however they were not granting them all their rights and liberties. From the end of the Civil war and the Civil Rights movements of the early 20th century to the issues that surround racism in our modern day and age, African Americans have been fighting to earn equality and put an end to racism. Overtime though racial acceptance has been slowly improving, racism towards minority groups, especiallyRead MoreCross Cultural Issues Between China and Usa3613 Words   |  15 PagesImpacts on tourism and hospitality industry 12 8.0 Conclusion 13 References 14 1.0 Background The evolution of mankind since prehistoric ages has led to the diversity of people and how people live their lives in the 21st century. The existence of different human race and different environment is the reason why people are so different from one another. Their external environments mould them into what they have become as of today. The ongoing development and recollection of customs which a

Literary Themes Of Narnia - 1318 Words

C.S Lewis created a magical, magnificently divine realm where the beauty of nature and its creatures comes to life. C.S Lewis did an extraordinary job in incorporating the major literary themes of Romanticism such as chaos, children, the others/outsider and imagination. Narnia strategically uses allegory, such as Christianity to take the reader on a journey that displays the message of young innocence, salvation, and hope. â€Å"Daughter of Eve...it is not something that I have done...I’m doing it now in this very moment† (Lewis 20). This quote was a very powerful and an important scene in Narnia. It sets the foundation of the conflict and displays the innocence and naive qualities in children, such as the character Lucy. Jesus loved a†¦show more content†¦The novel displays the balance between good and evil, loyalty and betrayal. Chapman believes that the Queens tyranny characteristics charged her hunger â€Å"to reduce all things to one dead level, to dra w them back into herself† (Chapman 5). Applying this statement towards the book, this tactic is exactly what the foul Witch hoped to accomplish with Edmund. The turkish delight that Edmund develops a desire for is a direct representation of gluttony. Gluttony is a vile sin that prevents a person of developing a spiritual healing, personal growth and development. Edmund is willing to do, say and betray anyone to the White Witch in order to get the sweet treats his little heart craves. Edmund betrayed his family...his own blood. Children tend to want things that they cannot have and think that they know everything when it comes to listening and taking orders from older siblings or adults. This was Edmunds problem. He used his need for power and status to fuel his motivation of hating and turning his back of his siblings. Sometimes people can not listen to what a wise person is trying to teach them, as a result they must learn for themselves. When the White Witch turned around an d betrayed Edmund, he got the wake up call he needed. This situation changed him for the better because he became humble and selfless. Edmunds character served a hidden Christian message of redemption and discovering salvation for his transgressions. No matter how far from theShow MoreRelatedSymbolism Between C.S. Lewis ´ The Lion, The Witch and The Wardrobe and The New Testament in the Bible1627 Words   |  7 PagesThe symbolism between C.S. Lewis’ The Lion, The Witch and The Wardrobe, the fourth book in The Chronicles of Narnia, and the New Testament in the Bible, particularly the account of Jesus’ death is not merely coincidental because The Lion, The Witch and The Wardrobe is, in fact, an allegory. An allegory is a story with morals in which characters, plots and settings are used as symbols. The Lion, The Witch and The Wardrobe, by C.S. Lewis is rich with Christian symbolism even though the allegoricalRead MoreLiterary Analysis : The Lion, The Witch And The Wa rdrobe, Byc.s Lewis?1266 Words   |  6 Pages Authors use literary devices as tools throughout their novels, each in a variety of situations, serving various purposes. One of C.S Lewis notable attributes was his consistent use of religion throughout his work. Which thus begs the question: What is the literary function of religious allegory in the novel, The Lion, the Witch and the Wardrobe, by C.S Lewis? As, perhaps arguably, his most famous novel, from his most famous book series, The Chronicles of Narnia, there has been much debate asRead MoreThe Lion, The Witch And The Wardrobe1599 Words   |  7 Pages I have chosen to discuss a book written by C.S. Lewis; The Chronicles Of Narnia, The Lion, The Witch And The Wardrobe which was published in October 1950. It was adapted into a film by Disney in 2005 and directed by Andrew Adamson. Hutcheon writes that, ‘Adaptations are everywhere today: on television and movie screen, on the musical and dramatic stage, on the Internet, in novels and comic books, in your nearest theme park and video arcade. A certain level of self-consciousness about – and perhapsRead MoreThe Value of Genesis1127 Words   |  5 Pageswhat about the other books, such as those from the Bible? These are usually regarded as too religious to have any relations to life, but that is not necessarily true. Take, for example, Genesis. Although it is thousands of years old, the stories, themes, and modern-day allusions contained within it can still apply to everyday life- even to those teenagers who feel disconnected from this book. To begin with, many stories in Genesis relate closely to books that exist today. In fact, some of themRead More Harry Potter is a Classic Essay1699 Words   |  7 Pagesof Narnia or Great Expectations? Does Harry Potter have what it takes to be worthwhile to teach in schools, or is it just a temporary fad that individuals will look back on and remark: â€Å"Oh yeah, I remember when those books were popular?† The Merriam-Webster Dictionary defines â€Å"classic† as â€Å"a work of enduring excellence.† Harry Potter’s popularity has lasted since 1998, when the first book came out. Granted Harry Potter is a series, but seven years is a long time for a book or literary pieceRead MoreThe Value of Genesis1059 Words   |  5 Pageslives with much more ease- even though some books in the Bible can actually connect more to life than some of these other ‘relative’ works. Take, for example, the book of Genesis. Although written and published thousands of years ago, the stories, themes, and modern-day allusions contained within it can still apply to everyday life- even to those who feel as if they are detached from it. To begin with, many of the stories chronicled in Genesis relate closely to books that exist today. In fact, someRead MoreThe Lion, the Witch, and the Wardrobe Christian Themes Essay2025 Words   |  9 Pagesbrilliant author known for his fictional novels as well as his Christian apologetics works. Religion was a large part of his life, and he utilized such themes throughout his fiction books. The first book in The Chronicles of Narnia series, The Lion, the Witch, and the Wardrobe, exemplifies such overlap. Lewis inserted fundamental Christian themes into this novel, allowing his religion to influence his work. C. S. Lewis creates Christian entities within his book due to his own coming into religionRead MoreThe Chronicles Of Narni The Lion, The Witch, And The Wardrobe1888 Words   |  8 PagesThe Chronicles of Narnia: The Lion, the Witch, and the Wardrobe is about four children discovering an alternate universe and attempting to defeat evil (the White Witch) with the help of the Christ-like figure, Aslan. The time of the book is set during World War II in England. The four Pevensie children, Peter, Susan, Edmund, and Lucy go to live in a professor’s house in order to escape war-time. The children soon discover Narnia, an alternate universe with talking creatures and a time-zone muchRead MoreThe Effects Of Children s Literature On Kids1512 Words   |  7 Pageslooking for that â€Å"vicarious pleasure†, the adult may critically analyze the words in the text. Tatar refers to a situation between Anne Fadiman—a literary author and essayist—and her son, whom she reads to. They were both reading C.S. Lewis’s The Horse and His Boy, which is the fifth of seven books in the very popular series, The Chronicles of Narnia. According to Tatar, the racial issues within the book troubled Fadiman, while her son was still fascinating with the novel, unobservant to the factRead MoreEssay on The Lion, the Witch and the Wardrobe by C.S. Lewis2922 Words   |  12 Pagesthree points of philosophy, themes, and symbolism throughout his writing. Lewis was a strong Christian man, and wanted to make children see and understand all the stories of the Bible. Therefore, he put Christian elements through his books, but with fantasy characters as well. Especially in this story, Lewis conveys the differences between good and evil. Aslan is represented as Christ just as the White Witch represents the sense of evil. Lewis wrote several books in this Narnia series, but The Lion, the

Moby Dick Free Essays

Moby Dick is a story about man’s abiding fascination and struggle with the sea, and his desire to unravel the mysteries of the deep. The sea in Herman Melville’s 1851 novel becomes the context within which the author explores profound and universal themes about life and living. The story tells the story of vengeful captain as seen through he a stowaway sailor, Ishmael, who wanders and aboards the whaling ship, Pequod. We will write a custom essay sample on Moby Dick or any similar topic only for you Order Now The Pequod is commandeered by a certain Captain Ahab, whom Ishmael meets only when the Pequod has gone to sea. Later on, Ishmael realizes that Captain Ahab has more sinister plans which went beyond simple commercial endeavors. While the Pequod is a whaling ship and her crew is supposed to catch whales for trade, Captian Ahab intends to use the ship and her crew to exact vengeance on a whale that has gravely injured and disfigured him. The whale’s name is Moby Dick, and the novel revolves around Ahab’s chase for this great creature amid the vast and unforgiving sea, as seen through the eyes of young Ishmael. Ishmael plays no actual role in the unfolding of the story; rather, he serves as the author’s narrator and the instrument by which the author expresses his profound musings on whales, whaling, and whalers and the relationships that each has to the other. Much scholarly discussion has been made on Moby Dick and the underlying themes that buttress the story. As such, this paper intends to take on the story and frame the analysis within the context of one specific passage in the book. The particular quote goes:  Perhaps they were; or perhaps there might have been shoals of them in the far horizon; but lulled into such an opium-like listlessness of vacant, unconscious reverie is this absent-minded youth by the blending cadence of waves with thoughts, that at last he loses his identity; takes the mystic oceans at his feet for the visible image of that deep, blue, bottomless soul, pervading mankind and nature; and every strange, half-seen, gliding, beautiful thing that eludes him; every dimly-discovered, up-rising fin of some indiscernible form, seems to him the embodiment of those elusive thoughts that only people the soul by continually flitting through it. (p. 152) These words were told by an experienced whaler to a young and impressionable lad, like an old man passing on his wisdom and life experiences to the next generation, in the hopes that they might glean valuable lessons from it. The whaler notices that the young sailor has been going out to sea for three years already, without catching a single whale all those times. Thus the whaler goes to reflect on the elusive whale and the seemingly endless search for them. â€Å"Perhaps they were; or perhaps there might have been shoals of them in the far horizon†¦Ã¢â‚¬  At first sight and given the context of the book, it is obvious that the whaler is talking about whales in this line. The whaler waxes about the vastness of the ocean and that somewhere in this immense space lie an abundance of whales, whales which he has spent all his life hunting. However upon deeper analysis, one can see that the whaler is not just talking about whales. He is waxing about one’s search for dreams and the hopes for a better life, and that one can spend a lifetime chasing without ever catching those precious dreams. On the other hand, those who remain true to the chase and never turn their back on the sea will eventually be rewarded by a harvest of fulfilled dreams. †¦But lulled into such an opium-like listlessness of vacant, unconscious reverie is this absent-minded youth by the blending cadence of waves with thoughts, that at last he loses his identity†¦Ã¢â‚¬  Again the whaler speaks of whales and why most of them are hard to find. The whaler speaks of those who lose themselves in the vastness of the sea because of their youth and lack of direction. This perhaps is a veiled warning to the young sailor that life can be misleading and deceitful, and those who are too reckless may find themselves irretrievably lost. †¦Ã¢â‚¬Å"Takes the mystic oceans at his feet for the visible image of that deep, blue, bottomless soul, pervading mankind and nature; and every strange, half-seen, gliding, beautiful thing that eludes him†¦Ã¢â‚¬  Here the whaler explains why whales can get lost. The whales are tempted by reckless instincts to explore the unknown. Enticed by the mysteries and beauties of the deep, the whale may be coaxed into plunging into deep waters where he is not equipped with the capacity to survive. Whales, being mammals, need oxygen to breathe, and as such, they need to break the surface of the water every once in a while. When whales go too deep or explore too far, their oxygen reserves may run out too soon, and they run out of air before they can swim to the surface. Young whales that are too reckless drown because they gave in to the temptations of the deep. In contrast, older whales, wiser and more experienced, know how far they can go in the ocean. Again the whaler may very well be waxing about life, and how the impudence and lack of respect for the sea can lead sailors and whales alike to the eternal embrace of the ocean’s depths. †¦Ã¢â‚¬ Every dimly-discovered, up-rising fin of some indiscernible form seems to him the embodiment of those elusive thoughts that only people the soul by continually flitting through it.† This again is an elaboration of the deceitful nature of appearances; that physical forms almost always belie its true nature. Often the ones that come in the most attractive guises are those that are the most destructive in life, and whales, just like humans are tempted just the same. The passage discussed in this paper symbolizes the very essence of what the novel is about. It talks about youth and dreams, and how such can be easily lost and wasted. It also talks about how whales, just like humans, can fall into the illusion of invincibility and fall prey to all kinds of temptations. The quote is also representative of man’s constant struggle to understand and tame nature. The whales, as described by the veteran whaler, are abundant, but given the vastness of the sea, are hard to find. The whales are also symbolic of all the things that we are obsessed about, regardless of whether it is a futile chase or not. As Ishmael said, â€Å"There is, one knows not what sweet mystery about this sea, whose gently awful stirrings seem to speak of some hidden soul beneath†¦Ã¢â‚¬  (361) Perhaps, the whaler as he was saying those words is also waxing about his own life, and how it once was so full of promise. In the same token, he might also be talking about Captain Ahab and how he has lost himself in the empty pursuit of revenge. The line which describes how whales may be lost may be representative of Ahab’s own disregard for his life and those of his crew; he is consumed with the desire to exact revenge, and he will never find rest until he meets the whale once again. In that sense he is lost and drowning in his blind obsession with vengeance. The passage encapsulates the tremendous scope of Moby Dick as it tackles simultaneous social, religious, and personal issues all in one novel. While the book is a story of adventure and a chronicle at sea, it is a tale of life and all the wonderful and terrifying things about it.   That the quote being analyzed in this paper lends itself to so many interpretations speaks of the character of the novel itself. Moby Dick can be different things to different people. A person’s interpretation of the book also depends on their current situation and their perception of the story changes when their situation changes as well. Moby Dick is largely heterogeneous and mutable, constantly shifting and redefining itself (Brodhead 4) and does not lend itself to be limited to a particular literary genre. And the fact that it succeeds at being elusive, is a part of the character of the novel itself. Like the elusive Moby Dick, the novel itself is indefinable in the immensity of its scope. However, while the novel tackles a myriad of themes, his choice of the sea as the general setting is explained in Ishmael’s words, â€Å"If they but knew it, almost all men in their degree, some time or other, cherish very nearly the same feelings towards the ocean with me.† (14) Indeed, the sea’s appeal is universal and it touches to some basic aspect of our common humanity. By the sea, we feel intimations of our smallness and greatness all at the same time. Indeed, the book Moby Dick is filled with veiled and not-so-veiled philosophical musings about life and living. The sea has always been considered symbolic of life and its hidden meanings and challenges. Moby Dick, while fictional is not a product of the author’s imagination. Herman Melville knew what he was talking about, having worked in a whaling ship when he was twenty-one years old. Herman, just like Ishmael, feels like an outsider of life, an outcast because of the circumstances of his lowly birth. It has often been said that Ishmael is Herman’s alter ego, through which Herman was able to express himself and all his thoughts about his life. The sea in Herman Melville’s Moby Dick represents life, in all its magnificence and enormity and the beauty and dangers that lie in its surface. Like Ahab, we all long to master our ship and triumph over the monsters of the deep. Not because of sheer folly but because of our fundamental need to understand the unknown. References Melville, Herman. Moby Dick. Plain Label Books. 1851.Retrieved on December 13, 2007 from https://books.google.com.ua/books?id=cYKYYypj8UACprintsec=frontcoverdq=moby+dickredir_esc=y#v=onepageq=moby%20dickf=false. Brodhead, Richard. New Essays on Moby-Dick. Cambridge University Press. 1986. How to cite Moby Dick, Essay examples

The Color Purple Essay Example

The Color Purple Paper Compare how Celie and Jeanette deal with the influence of Mr. ____ and Mother in The Color Purple and Oranges Are Not the Only Fruit. Refer to the way structure and language demonstrates their resilience. Both protagonists seek others for the comfort they are lacking from Mr. ___ and Mother, yet neither Shug nor Melanie or Katy are able to truly compensate for what they have lost. Shugs abandonment of Celie appears to hurt her more than Mr. ____s physical abuse ever did: My heart broke. Shug love somebody else. Celie does not need to be well educated, and Walkers language does not need to be sophisticated to show the pain that Celie is feeling. These two short sentences create enormous impact, particularly as they open one of the letters/prayers. It also evokes more sympathy here from the reader because of how much Shug means to Celie, My life stop with Mr. ___ but start up again with Shug. Celie, like Jeanette, loses little when her primary caregiver is insensitive, yet loses everything when her soul mate is, I feel my heart begin to cramp I cover it with my hand. This gesture is so achingly poignant because of its simplicity, and because it is so child-like; Celie has not been taught any other way to cope. Wintersons description, though more detailed, describes a strikingly similar reaction to loss from Jeanette: We cried each other to sleep sweating and crying with mixed up bodies and swollen faces. It is unsurprising that both characters react almost identically when suffering, due to not receiving the physical comfort they deserve from those that should provide it. We will write a custom essay sample on The Color Purple specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Color Purple specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Color Purple specifically for you FOR ONLY $16.38 $13.9/page Hire Writer There is no doubt, however, that finding this comfort from another source does help Jeanette and Celie, even if it is only temporary, I was delighted. She was my friend, and I wasnt used to that. This is particularly true in The Color Purple: Shug, throughout the novel, gives Celie passion, confidence, and reassurance, For the first time in my life, I feel just right and is everything that Mr. ____ is not. Walkers novel is so powerful because of the development we see in Celie, essentially because of Shugs support. At the beginning, Celie is fragile, with little optimism, yet after Shug, Nettie and Sofia act as inspiration, she is able to confront Mr. _____: Your dead body just the welcome mat I need. This is such a contrast to Celies earlier behaviour, but shows resilience rather than reluctant acceptance. Although not to the same degree, Jeanette finds similar physical comfort in Melanie that she lacks in her mother: We never usually touched except in anger. Melanie, Katy and Miss Jewsbury however, are not inspiration for Jeanette, but merely figures in her life that will offer comfort. Celie and Jeanette differ in terms of confidence, yet not in their need for support: Knowing Melanie was a much happier thing I needed that kind of friend. Here, Winterson could be suggesting that Jeanette even recognised that she was lacking that kind of friend, which is not unlikely, as Jeanettes language displays a certain wise, tolerant quality throughout the novel. The use of the adjective much happier clearly shows the positive influence Melanie has, and that Jeanette still believed that their relationship, in hindsight, was worthwhile. Escapism forms a large part of Celie and Jeanettes ability to be resilient; through faith or fantasy, both characters find a way of distracting themselves from their undesirable reality: Most times I pretend I aint there. Celies letters/prayers are evidence enough of her frequent escapism, and writing to God or Nettie is used as a release. Jeanette however, uses fairy tales and symbolic stories to express herself. The enormity of Mothers influence on Jeanette is shown in the way even the fictional characters she creates are based on reality. Even in fantasy, she cannot truly escape. The novel contains several references to accounts of Sir Perceval leaving King Arthur, as well as a princes quest to find the perfect woman. The latter is clearly representative of Mother wanting Jeanette to be a saviour: She would get a child, train it, build it, dedicate it to the Lord. This language is not typical of a mothers to a child, but rather describing some construction project; the child is not described as human, with specific and specialised needs, but instead an object to be put through a process. The verb train is not usually associated with motherhood, but has more military connotations, suggesting a definite lack of affection from Mother that is acknowledged by Jeanette. Jeanette also refers to characters in literature as role-models, something Celie is unable to do because of her lack of education, So I was alone. I thought of Jane Eyre, who faced many trials and was always brave. Similarly to the unrealistic expectations her mother has of her, Jeanette is basing her behaviour on a fictional character, expecting too much of herself: I want a woman who is perfect. This is unusually nai ve of Jeanette, a typically objective character who seems far wiser than her years at times, but does show how her Mother has influenced her in terms of striving for something impossibly out of reach, It must exist because I want it. The desperation for perfection shown with the use of the modal verb must fully conveys the pressure Jeanette is under to conform to her mothers ideals. Escaping into a fantasy world is her only real opportunity to attempt to remain resilient. One significant difference between the narrative voices in the two novels is the pressure they face to rebel or conform. While Celie is constantly being berated for not standing up to Mr. ____, Jeanette faces harsh criticism for straying from the strict boundaries of her religion: Youre a disgrace. Both protagonists eventually concede to this pressure, and Celie grows in strength while Jeanette accepts that arguing achieves nothing: No mum, I replied, its not like that at all. But she wasnt listening. This significant lapse in communication is disappointing in a relationship that should be as close and supportive as that of a mother and daughter, and evokes sympathy from the reader towards Jeanettes character, as well as hostility for the character of Mother. Even Jeanettes fantasies reflect her reluctance to argue with Mother: anyone who disagrees with the Prince, her fantasy parallel, is beheaded. Unlike Celies feelings for Mr. ____, Jeanette does not speak about being in fear of her mother, but rather accepts that confrontation is not effective: Well thats that then, I thought. And it was. The fact that Jeanette, as the narrative voice, can confirm that her earlier thoughts were correct, shows how often she must experience this. It also reflects a certain maturity at being able to assess a situation, and walk away if it cannot be resolved. Her explanation of Pastor Finchs whereabouts even shows wit at such a young age: playing with the fuzzy felt, adding this embarrassing detail purely to show her maturity and eye for humour over the Pastor. The use of first person narrative allows us to clearly see how Jeanette and Celie are finding ways of coping. Surprisingly, there is almost no use of denial by either protagonist: a typical coping technique. They are both very honest, and this narrative structure allows the reader to see their genuine feelings, with no reason to hide anything. Jeanettes reaction to Pastor Finch is not truthful; she does not tell him that she was just beginning to enjoy a rewrite of Daniel in the lions den, but instead acts as if it was a mistake, putting on my best, blessed face. The adjective best could even suggest that she is so used to these situations that she has been practising, and now knows which one is the most effective. She is used to the behaviour of the adults in her life, and has learnt that protesting will only get her into more trouble. One key contrast between Celie and Jeanette is their self-confidence. Jeanette, although defeatist at times, does seem to realise her potential, and is rarely self-pitying: I cannot recall a time when I did not know that I was special. Celie, however, has a clear association between women and oppression, one that is only reinforced by the appalling treatment of Sofia, and one that doesnt ever seem to truly leave her. Her perceptive observation of Harpo emphasises this association: He strong in body but weak in will. He scared. His eyes be sad and thoughtful. His face begin to look like a woman face. The detail of this description suggests that Celie recognises so much of herself in Harpo, the last line being particularly moving. It implies that through her experience, and Mr. ____s influence, sadness has been inextricably linked to being a woman, particularly through the use of the verb begin. Harpos fear and dejection is only one aspect of the emotional isolation that Celie feels, making the reader question exactly what a woman face looks like to Celie, if fear and sadness form only the foundation. The protagonists love interests are both rude when they are first introduced, yet neither Celie nor Jeanette are discouraged by Melanies Ive said no and Shugs You sure is ugly, despite their blunt and abrasive tone. Mr. ___ and Mothers constant emotional abuse leaves them expecting a lack of emotional support in a relationship, and results in them accepting that society will always treat them like this: There was nothing for me to do but contemplate my fate and lie still. The use of the verb contemplate links to Jeanettes reliance on prayer, and the fact that there is nothing for her to do but be passive, emphasises that this is all she knows, and is the only comfort she can receive. Religion plays such a significant part in both novels, as both an explanation for the behaviour of many of the characters, and a form of escapism for the two protagonists. Celie turns to God for comfort, whereas Jeanette turns because she is forced to: [I had] enrage[d] my mother because I had abandoned biblical themes. There rarely seems to be a sense of real therapy or enjoyment from Jeanette when reading the Bible, or learning about biblical stories, and instead she often adapts them, making her own versions. This could be showing that she doesnt want to conform to one idea of coping with their emotional abuse, or one set of beliefs: I had all kinds of variations, but usually I drowned it. The use of casual violence connected on more than one occasion with these innocent biblical stories is humorous in places, yet conveys the stark message that Jeanette feels some sense of anger towards the people who are forcing her to believe these tales, and base her life around them. Pastor Finch even turns something as insignificant as Jeanettes age into a religious warning: The demon can return SEVENFOLD. Similarly, the incident with the fuzzy felt is evidence of how religion stifles Jeanettes imagination, and because her mother follows it so closely, she is as afraid as Pastor Finch is of over-crossing the boundaries, But thats not right Lets put it right shall we? He puts the importance of copying the exact biblical image before the actual enjoyment for Jeanette, emphasising how patronising and controlling she views them as. Celie, however, is able to appreciate the value of faith because it is never imposed on her: All this week I suffer. I turn to prayer. The verb turn emphasises how it is an escape for Celie, and that she is turning from something that is distressing. There is also no self-pity from her here, but simply I suffer in the description of her pain, without any detailed melodrama. This conveys a real resilience from Celie: that she is able to move on without dwelling on the past. Unlike Jeanette, she finds a life without religion difficult, and needs faith to struggle through, But it aint easy trying to do without God. Even if you know he aint there, trying to do without him is a strain. One technique Celie certainly uses to deal with Mr. ___s influence is to deflect her pain by ensuring she is not the only victim: Beat her. I say. When she tells Harpo to beat Sofia, the reader sees an unfamiliar Celie, one with malice. However, her inability to allow it to leave her conscience stops the reader from ever really altering their respect or admiration for Celies character, particularly when she justifies her behaviour: I say it cause Im a fool, I say. I say it cause Im jealous of you, I say it cause you do what I cant. Fight. At this point in the novel, Celie is not strong enough to fight Mr. ____, and so uses Sofia as a proxy. The repetition of I say shows Celies anxiety and evident uneasiness with being this cruel, though her behaviour is not unforgivable, given the trauma she has suffered, and her hasty change in attitude: You still bothering Sofia? Sofia love you. I dont know what more you want. Like her mother, Jeanette begins to enforce religious ideas on the people around her, and instead of being praised like she would be at home, she is criticised at school: You have been talking about Hell to young minds. It seems to be saying that despite this very Christian idea of hell, telling young children about it is wrong for fear it might corrupt them. The phrase, young minds implies this, in the way that they could be moulded, perhaps suggesting a fear of Satanism within society, which is certainly reflected throughout the novel: Parents, watch your children for the signs. This is also ironic in that a religious idea is not fit for exposure to a young, pure, mind, and contrasts with so much of Mothers behaviour, Whatever it is, its not holy. There is the sense, with both novels, that society plays a major part in Celie and Jeanettes lack of freedom: All my life I had to fight. The two protagonists are not the only ones experiencing this kind of oppression, nor are Mr. and Mother the only ones enforcing it. In Jeanettes case, it is her religions boundaries that restrict her, and with Celie, it is the social ones. Mother and Mr. ____ are merely representative of the figures in society that are so controlling, and are certainly not rare. This explains, in part, why there is so little abhorrence felt by the protagonists towards Mr. ___ and Mother. They are not used to being treated any differently, and so ultimately, instead of trying to physically escape, both characters learn to be resilient: Im pore, Im black, I may be ugly but Im here.

Natzi Propaganda essays

Natzi Propaganda essays From 1920, when the Nazi Party was first established, continuing through the rule of Nazism, the Nazis Party employed effective propaganda to gain supporters. They utilized such strategies as appealing to emotions rather than sound, logical reasoning and choosing few simple points to be drowned into the masses. Propaganda also incorporated the technique of eliminating individuals so that only the party existed, allowing no foreign opinions to be introduced. Adolf Hitler was the skilled propaganda director of the Nazi Party before he became its leader. In his book Mein Kampf (My Struggle) written in 1924, Hitler wrote: "The function of propaganda is to attract supporters, the function of the organization to win members." Propaganda works on the general public from the standpoint of an idea and makes them ripe for the victory of this idea. In 1918 the Germans had suffered had suffered a humiliating defeat with causalities totaling at 37 million dead and a country's wounded pride. The Treaty of Versailles reduced the German economy to an over-inflated depression. Not wanting the blame the German Political leaders and military leaders placed fault for their situation on other politicians, Communists and Jews. Gaining support the Nazi party attempted what is known as the Beer Hall Putsch, or overthrowing of local authorities in Munich in 1923 yet were quickly crushed. Facing the certain doom of high treason Hitler again uses his propaganda talents in a 24-day trail to sway judges and gained support and sympathy to obtain a light sentence for himself and other Nazi officials. It was during his prison sentence that Hitler wrote Mein Kampf, which was the embodiment of Nazi ideology including the idea of the Volk, a racially "pure" Germany and many of Nazism's murderous prac tices. Once released Hitler immediately re-established the Nazi Party. Re-instituting his powerful slogans and beliefs within his captivating rallies, the Naz...

How to Revise, Edit and Proofread Your Writing

How to Revise, Edit and Proofread Your Writing How to Revise, Edit and Proofread Your Writing How to Revise, Edit and Proofread Your Writing By Ali Hale Whatever sort of writing you do, it’s important to revise and edit your work – especially if you write academic essays, or articles or short stories that you’ll be submitting to editors. However much time you took over the piece on the first draft, you’ll always find a few mistakes to correct. This is the method that I’ve used for years when writing essays or short stories, to ensure they’re as good as possible before a lecturer or editor gets to see them! Do nothing (for a day or two) Set your work aside for a period of time – don’t hit ‘Save’ on the first draft then start again straight away on the second pass. You’ll come to the work afresh if you leave it alone for a while. As Michael said in Write First, Edit Later: Let your writing sit for a while. It may make more sense if you sleep on it. Or, it may make less sense after you have slept on it. At least you’ll know which. For essays, try to allow at least a day. Short stories can sometimes need longer – your mind will carry on mulling over the ideas whilst you’re doing other things. And many novelists advise putting your novel aside for at least a month before starting the revision process. Revision Read over your whole piece quite quickly. Circle any typos and mistakes that you spot, but concentrate on overall flow. If its an essay, check for any gaps in logic or any sides of the argument you might have missed. If its a short story, do any passages drag – or go too fast? Print out the first draft, and read through the whole thing, concentrating on the overall flow of the piece. Circle any typos or mistakes that you notice, but focus on the big picture. If it’s an essay, are there any logical missteps, points you’ve not backed up, or angles to the argument that you’ve missed? If it’s fiction, do any scenes drag or go too fast, and are there any plot holes or inconsistencies of characterisation? This is the stage to sort out any big problems. I often rewrite the whole thing (especially when working on fiction), starting afresh with a blank document on the computer. If you’re better than me at getting it right first time, you may not need to do that – but you could find yourself cutting out whole paragraphs, adding in new material, and changing the direction of the piece. After you’ve done this, you might want to ask a friend, classmate or colleague to read the piece. Tell them not to look for tiny errors like typos or clumsy sentences at this stage: ask whether they think it’s broadly OK, or if they have any reservations about the overall direction of the article or story. Editing and proofreading Once you’ve sorted out the big picture, you can start fixing any individual sentences and words. Again, it’s a good idea to print out the document and do this on paper: I find I miss errors on screen (especially typos which are valid words, such as â€Å"they’re† for â€Å"their†). Look out for: Typos and misspellings (a good tip here is to read backwards! You’ll go much more slowly, focussing on every individual word). Clumsy sentences and confusing or misleading phrasing (try reading your work aloud). Unnecessary words (check for the ones in Five Words You Can Cut). Commonly misused or confused words (there’s a whole list of these in the Misused Words category). If you’re not 100% sure about a spelling, double-check with a dictionary: try Merriam-Webster for clear, succinct definitions. When you can’t quite find the right word, using a thesaurus can help (again, Merriam-Webster is good). Do you have a great tip for revising and editing your work? Or do you have a horror story about an occasion when you handed in a first draft with a glaring error..? Share your experiences in the comments below! Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Homograph ExamplesExpanded and Extended50 Synonyms for â€Å"Villain†

Prohibit gay couples from obtaining a marriage license Research Paper

Prohibit gay couples from obtaining a marriage license - Research Paper Example The Equal Protection Clause, which forms part of the 14th amendment, prohibits the states from making a legislation that can deny the citizens equal protection under the law (Newton 34). The 14th amendment only mentions the state governments but not the federal government. In this case, the Defense of Marriage Act of 1996 cannot gay couples the right to marriage in the society. Accordingly, the 1996 Defense of Marriage act has not conclusively denied the states the right to grant gay marriage license since it only grants the states the right to not recognize gay marriages performed n other states. In addition, the Defense of Marriage Act1996 legally implied that States has the option of recognizing same-sex marriage. In Massachusetts Supreme Court decision of 2004, the jurists adhered with the equal protection clause since banning gay marriages denied the citizens the right to benefit from various federal government programs and right to be treated equally in the society regardless o f the sexual orientation. Jurist activists have observed that equal protection clause of the 14th amendment desired to protect some groups from subordination and thus sexual orientation should be strictly safeguarded (Cahill 165). Strict constructionist jurists oppose the making on laws on the bench since they prefer a conservative approach when issuing judgments on gay marriages. Strict constructionist jurists are of the view that law-making duties should be left to the executive and legislators and judges should never make judicial decisions under the influence of their personal political or policy agenda (Newton 78). The jurists are bound by the ‘original intent’ of the applicable law and exercise judicial restrain in controversial public agendas such as legalization of gay marriages and granting of gay couples a license. These jurists are opposed to the idea of states granting marriage license to gay couples. They argue that the Defense of Marriage Act of 1996 is th e underlying law that guides marriages in the constitution. The jurists would argue that the Act prevents the federal government from recognizing any gay marriages. Accordingly, the jurists strictly observe the Act since the States are protected from recognizing gay marriages that have been executed in other states (Cahill 67). Accordingly, the Act conclusively defines marriage as the union between a man and a woman and does not mention the possibility of any gay unions. Strict constructionist jurists argue that Supreme Court of Minnesota in the case of Baker v. Nelson (1971) clarified that any marriage occurs between a man and a woman and entails the possibility of procreation and support of children. In addition, the opponents of gay marriage license argue that marriage is not a right like the right to life or fair trial since it is a privilege and only heterosexual marriages can procreate and serve the purpose of the society (Cahill 265). Although the US is a secular society, a m ajority of the individuals identify with a particular religion such as Christianity, Islam or even Baptism. All the religions claim that marriage is sacred and involves the union of a man and woman with the aim of procreation (Merin 87). According to strict construction

Fairness Essay Example | Topics and Well Written Essays - 3250 words

Fairness - Essay Example In order to deal with aforementioned workplace issues, the government policy-makers have been focusing on greater regulation of employment practices through effective implementation of existing federal, state and local laws. In simple words, regulation is an attempt to enhance the bargaining power of employees who, in most cases, are the victims of unfair practices of employers (the dominant party). For instance, if workplace laws are not correctly implemented then the dominant party (either employees or workers) may create disciplinary issues, thereby leading to workplace unfairness. However, if laws are not followed then the guilty party has to bear adverse consequences in the form of suits and claims for damages. HR managers also have significant importance because today they are viewed as employee advocates and strategic partners. Therefore, HR managers communicate with strategic planners to comply with workplace legislations for greater workplace fairness that reduces absenteeis m, conflicts and turnover rates; while leading to greater organisational harmony, cost efficiency and business growth. Law-makers could make legislations fool-proof through eradication on any shortcomings, could enhance workplace fairness through audits (visits for check and balance), through surveys and interviews with employees, and through evaluation of employers’ practices. 1. Background / Introduction Today, we are living in a globalised world which is highly competitive and challenging for employers and employees. The growth of media, developments and advancements in information technology followed by improvements in communication networks have forced the companies to change their business strategies and to focus more on product development, market development and diversification in addition to orthodox market penetration policy / strategy / tactic. Without any doubt, the emergence of mass media has greatly affected / influenced the attitudes, perceptions, behaviours, b eliefs and lifestyles of people all across the globe, thereby compelling the people (who are also potential customers of business enterprises) to consider themselves a part of this globalised world. The entrance of new enterprises in corporate arena has intensified the competition among firms; hence every entity is more focused towards cost leadership so that it could ensure business survival and expansion. For instance, the companies also face financial burden because they are morally and ethically obliged to offer workplace benefits followed by provision of safe and healthy working conditions. In addition, the companies have also been found discriminating against potential workers on the basis of gender, race, ethnicity, age, language disability and colour. Therefore, the evident violations of employee moral and ethical rights have compelled government authorities to formulate and implement workplace laws, rules and regulations as an attempt towards assuring workplace fairness. Su ch laws include â€Å"

The Tremendous Potential of Genetic Engineering Essay -- Argumentative

Genetic engineering, the process of using genetic information from the deoxyribonucleic acid (DNA) of cells to fix or improve genetic defects or maladies, has been developing for over twenty years. When Joseph Vacanti, a pediatric surgeon at Children’s Hospital, and Robert Langer, a chemical engineering professor at MIT, first met as researchers in the 1970’s, they had little knowledge of the movement they would help found. After they discovered a method of growing live tissue in the 1980’s, a new science was born, and it races daily towards new discoveries and medical breakthroughs (Arnst and Carey 60). â€Å"Tissue engineering offers the promise that failing organs and aging cells no longer be tolerated — they can be rejuvenated or replaced with healthy cells and tissues grown anew† (Arnst and Carey 58). The need for genetic engineering becomes quite evident in the promises it offers in various medical fields, as well to financial ones. Despite cr itics’ arguments about the morality or practicality of it, genetic engineering should continue to provide the essential benefits it has to offer without unnecessary legal impediment. Every year, the need for new organs in organ transplants becomes more apparent. â€Å"I recognized fairly early that the biggest problem facing me as a surgeon was the shortage of organs. I’ve devoted my professional life to solving that problem,† Vacanti said (Arnst and Carey 60). Approximately eight million people in the United States undergo surgery annually to correct organ failure (Arnst and Carey 61). While these patients wait for surgery and others wait on the transplant list, their medical expenses reach up to $400 billion. These expenses count for almost one-half of American heath-care bills. Nearly four... ..., Chrisitne. â€Å"An Attack on Aging.† Time. 26 January 1998: 60. Haney, Daniel Q. â€Å"Genes Help Heart Grown Own Bypass.† Columbus Dispatch. 10 Novemeber 1998. 3A. Johnson, B. Julie. â€Å"Genetic Engineering is Dangerous.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 17-21. Kraemer, Duane C. â€Å"Genetically Altered Animals Will Benefit Humankind.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 94-101. Lee, Thomas F. â€Å"Gene Therapy is Beneficial.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 166-173. Mahoney, Richard J. â€Å"The U.S. Should Continue Investing in Biotechnology.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 29-36.

Pom Omo Unilever

HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMPRINCIPLE OF MARKETING REPORTOMO – UNILEVER VIETNAMTutor: Ph? m Th? Phu? ngStudents: Khuong Du KimTr? n Th? H? ng NgaD? Qu? nh TrangHoang Thanh LoanTutorial: Tut 5 – Second MajorHanoi, May 2012| PRINCIPLE OF MARKETING REPORT Subject: Principles of Marketing Tutorial: 5 – Second Major Tutor: Ph? m Th? Phu? ng Group members: 1. Khuong Du Kim- ID 0907010110 2. Tr? n Th? H? ng Nga- ID 0907010161 3. Hoang Thanh Loan – ID 0807010102 4. D? Qu? nh Trang- ID 0907010232 Date of submission: May 4th, 2012 TABLE OF CONTENTS Executive summary4 I.Introduction5 II. Situation analysis5 1. Company analysis5 1. 1 Mission statement5 1. 2 Company objective6 2. Environmental analysis7 2. 1 Economic factor7 2. 2 Demographic factor7 2. 3 Cultural factor7 2. 4 Technological factor8 2. 5 Political factor8 2. 6 Natural factor8 3. Competitive analysis8 4. Customer analysis12 4. 1 Geographic segmentation12 4. 2 Demographic segmentation1 2 4. 3 Behavioral segmentation12 4. 4 Psychographic segmentation12 5. Brand analysis13 5. 1 Brand’s current performance 13 5. 2 The current marketing strategy using framework 4 Ps13 6. SWOT analysis16 6. 1 Strengths16 . 2 Weaknesses18 6. 3 Opportunities19 6. 4 Threats19 III. Conclusion20 REFERENCES21 Executive summary In recent years, the surprising growth of economy along with the involvement of Vietnam into WTO has brought many opportunities for the purchase, sale and exchange of goods and services. Therefore, the company’s success mostly depends on how it carries out the business to utilize these advantages effectively. OMO is a highly aware washing powder product of Unilever Vietnam Joint Venture Company (formerly Lever Vietnam) – a joint venture specializing in Home and Personal Care brands.Since the commencement of Unilever’s operation in Vietnam in 1995, Unilever Vietnam has successfully grown to become a leading fast-moving consumer goods company in the local market This report presents the industry and competition analysis of the OMO product and shows the strong and weak features of the Unilever Vietnam to find out the suitable way coping with the current situation by suggesting some recommendations. In the main analysis, first, this report indicates the overview about the company operations. Next, it describes the macro environment trend that affects the market and the company’s competitors.Then, the customer segments and brand are analyzed, followed by the SWOT analysis. Finally, some recommendations are given for the company. OMO has become one of the detergent-leading brands in Vietnam market, but the competition will never stop there. Therefore, this research is essential to maintain the position of the OMO market as well as to help Government design better policies that aim to create a better environment where local business can play a greater role in the development of the society and economy of Vietnam. I. IN TRODUCTIONVietnam’s involvement in WTO has brought in many good results in every aspect of life, especially in the economy. In recent years, Vietnamese businesses have became more interested in and made better use of the big opportunities which WTO brought them. On top of that, there is a growing concern about the purchase, sale and exchange of goods and services. How to facilitate Vietnamese consumers in doing the shopping, supply them with better choices, better goods and better prices is always the deep preoccupation of Vietnamese companies.OMO is a highly aware washing powder product of Unilever Vietnam Joint Venture Company (formerly Lever Vietnam) – a joint venture specializing in Home and Personal Care brands. According to the recently issued report by the Central Institute for Economic Management (CIEM), by 2007, UVN ranks the 27th largest business in Vietnam and the largest in the Fast Moving Consumer Goods (FMCG) sector. Unilever Vietnam is a long-term invest or, who has been deeply rooted in the economy, having strong forward and backward linkages and, by and large, serving domestic consumers. This drives us to conduct research about this product.The economy of Vietnam is gradually growing that enables people enjoy higher living standard. Higher living conditions demand higher quality products. As the world changes so the business must change to meet new consumer needs. It is inevitable that washing power is very a necessary consumer product in almost households. OMO has been partially met customer expectations for their quality products. Now this product has formed its brand equity on the market in both domestic and international market. This study attempts to make a deeper understanding about the OMO product in terms of the current arket, the marketing environment, the organization, the customers, and the competitors – all of which influence the development of the OMO marketing plan. Furthermore, it is conducted to find out the actual situation of customer and the situation of the company. Through this study, the advantages, disadvantages and the competition of the OMO product was clearly highlighted II. SITUATION ANALYSIS 1. COMPANY ANALYSIS 1. 1. Mission Statement Attracting and building long lasting relationship with customers through effective communication is what the OMO product has been doing.It brings the wealth of knowledge and international expertise to the service of local consumers. Its mission is to add continuously vitality to the quality of life of consumers. OMO meets every day needs for hygiene and personal care with brands that help people feel good, look good and get more out of life. Its long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.This is its road to sustainable, profitable growth, creating long-term value for our shareholders, ou r people, and our business partners. 1. 2. Company objectives a. Financial In order to achieve the good result for the future development and the mission of maximizing profit, pursuing a business growth strategy, year after year, OMO aggressively pursues the long term profitability and growth objective with the goal of gaining positive financial performance, specifically: * Earn an annual rate of return of at least 30% over the next 12 months. Produce net profits (before interest and tax) of 250 billion VND in 2013. b. Marketing objectives In the long run for the next 12 months, our company aims at becoming a market share leadership in the field of detergent powder. Specifically, the objective is to gain a market share of 68% of the domestic market. In order to reach this target, we have to: * Achieve total sales revenue of 900 billion VND in 2011, which represents a 28% increase. Therefore, achieve a unit sale volume of 800 million products. Increase product awareness of OMO brand among target audience to 98% over the planning period. * Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year. * Enter the higher-income segment of the 30 to 35 year old market with internet services and ordering capability. * Enlarge our distribution network by 200% by the next 12 months. * Aim for an average price of 28,000 VND per kilo in the long run. * Increase loyalty among current customer Increase customer satisfaction and relationships 2. ENVIRONMENTAL ANALYSIS 2. 1. Economic factor As the national living standard improves, the demand and need for common products are higher. However, when the inflation has been increasing in Vietnam in recent year, prices of many goods also increases uncontrollably and Vietnamese consumers have to pay more for daily-using products, including washing powder. Some recent statistics show that OMO’s price has increased by about 10,000 VND pe r kilogram since 2002 (Group 9 NH03, 2009).This can makes most of consumer more reluctant when purchasing washing powders with higher price. They are likely to find cheaper substitutes to satisfy their demand. If OMO keeps such a high price level, the number of consumer may reduce significantly no matter how much the company advertises for their products. This will be a big obstacle for OMO in the near future. 2. 2. Demographic factor The Vietnamese population is increasing quickly, as the total population now reaches 90 million and this figure is believed to rise by 1 million per year (Vietnam Demographics Profile 2012).Washing powder is a necessary good used across the country, hence Unilever has many opportunities to increase their sale volume and develop OMO product. Another good news for OMO is that Vietnam’s population density is higher and higher in big cities, especially Hanoi and Ho Chi Minh City (Vietnam Demographics Profile 2012). In addition, the fact that people are leaving the countryside for the city center to find better-paid jobs reduces the distance of delivery between buyers and sellers and saves transportation cost for the company. . 3. Social/ Cultural factor Culture is a vital part of every society and the important cause of people’s wants and behaviours. Recognizing the important role of culture in promoting products, Unilever has focused on Vietnamese culture in many advertisements. For example, OMO flower fragrance is associated with the image of Vietnamese diligent housewives, OMO TET with images of a happy family on Tet holiday with such impressive slogans as â€Å"T? t lam di? u hay ng? i gi v? t b? n†, â€Å"T? t lam di? u phuc, sung tuc c? am†Ã¢â‚¬ ¦ OMO also participates in social welfare programs funding for poor students or contributing to the social facilities with meaningful slogans like â€Å"V? n tim vang cho tri? u t? m long vang†, â€Å"OMO, ao tr? ng ng? i sang tuong lai†, all of which are very consistent with Vietnamese culture and win many customers’ heart (‘Chi? n lu? c marketing c? a Omo’, 2011, TNO, P. , 2005). In addition, Unilever has designed many product lines with diversified features to meet the needs of various customer groups, for instance, OMO 99 Stains, OMO Bleach, OMO Comfort and OMO Matic Frontload. 2. 4.Technological factor In the technological era, every company tries their best to apply the newest technology to produce new products. In recent years, Unilever  has invested much in R&D to have modern production lines and new technology which help reduce costs and add more features to their products (Unilever, 2011). Because of the technology advance, advertisements of OMO appear constantly  in the media, hence  bring OMO much closer to the consumers (‘Danh gia hi? u qu? qu? ng cao’, n. d. ). Therefore, technology enables OMO not only to enhance its quality but also to reach target consumers easier. . 5. Political factor The government has a vital role in operating the business over the whole country. Vietnam  is now  implementing an open market policy  by  facilitating  access to a wide variety of  products. However,  obstacles like  tariffs and quotas  on materials increase the price of many goods including OMO. Moreover, the regulations in Vietnam  are not strict enough and people may commit illegal actions as in the case of a firm in Thanh Hoa province which produced fake OMO with a lot of stone (Huy, Q. , 2010).Such problem may leave negative impressions of OMO brand in the customers’ mind. Nonetheless, the stability of Vietnam’s politics is still a significant factor that draws the interests of many international firms. 2. 6. Natural factor Today, most industries have to face a serious lack of resources and OMO is not an exception. Resources for OMO production have been increasingly exhausted because the main ingredients are fat acids deriv ed from crude oil. In recent years, the oil price keeps going up, leading to the rise in costs of production and causes the price of OMO to increase.Oil price increases also cause delivery cost to increase too. Moreover, nowadays, environment is a very hot issue; many companies have failed because they ignore the environmental concerns. The case of Vedan is one typical example. Producing environment friendly products is a good way to attract customers who want to do something good for the surrounding environment. To save the environment, every company needs to follow the government laws, and take their responsibility to protect environment even when that will make their product more expensive.Unilever is successful with their waste treatment water process and receives good feedbacks from society (Unilever, n. d. ). 3. COMPETITIVE ANALYSIS Nowadays, washing powder has become a common good and there are pretty much washing powder brands of different manufacturers in the market competi ng with each other for customers’ attention. Specifically, OMO are facing many competitors such as: Tide, Hoa Mo, Surf, Viso, Vi Dan. However, Viso and Surf are both products of Unilever while P&G owns Tide and Vi Dan belongs to Vico.These two brands, especially Tide, are the most threatening rivals to OMO in the market at the moment. According to the statistics, OMO currently accounts for 60% of the market share, while Tide makes up 30% and other brands only contribute 10% (Group 9 NH03, 2009). 3. 1. Direct and indirect competitors a. Indirect competitors Indirect competitors are businesses that are offering products and services that are close substitutes. These competitors are probably targeting one’s markets with a same or similar value proposition, but delivering a different product.In Vietnam, there are many indirect competitors for OMO like Ariel, Amway, Lix, Lifeboy, Pamolive, Enchanteur, Lux, †¦ as they also provide washing products but concentrate more o n washing water and soap. b. Direct competitors Direct competitors are businesses that are offering identical or similar products or services as a person’s business. These are companies that customers can easily buy from instead of from that one, and they represent the most intense competition. In the situation of Vietnamese washing powder market, we can clearly see two strong competitors of OMO, which are Tide and Vi Dan. 3. 2.Analysis of two direct competitors The table below shows the comparison of three washing powder brand names. Products Characteristics | OMO| Tide| Vi Dan| Quality| Good| Good| Normal| Design| Diversity| Diversity| Normal| Skin safety| Relative| Relative| Relative| Name| Simple, easy to remember, consumers preferred| Simple, easy to remember, consumers not appreciated| Close to the Vietnamese people| Catalog| Diversity| Relative| Less| Price| Expensive| Expensive| Cheap| Distribution| Wide| Wide| Within territory| Advertising| Good, a lot, attractive| G ood, not much| Less| Promotions| A lot, attractive| A lot| Less|Technology| Modern| Modern| Modern| Brand name| Famous, prestigious| Famous, prestigious| Normal| Scale| Large| Large| Small| Management ability| Good| Good| Good| a. Advantages of Tide over OMO Tide belongs to P&G Corporation which concentrates on detergent and cosmetics. In terms of global strategy, P&G is considered to be superior to Unilever with a more advanced position in many important market sectors. By occupying Gillete and focusing on its strategic goods, P&G will continue to expand (Unilever vs. P&G (Procter and Gamble), 2009).In terms of brand, while OMO has a series of products including OMO 99 Stains, OMO Bleach, OMO Matic Frontload and Topload, Tide also has a wide variety of products such as Tide Downy, Tide Spring Flower Scent, Tide Supermatic, Tide White and Clean†¦ It targets all customers with different income levels and characteristics with different styles and features. Tide has launched many impressive promotion programs under the theme â€Å"Dirt can’t hide from intensified Tide,† â€Å"If it’s got to be clean, it’s got to be Tide† and â€Å"Tide’s in, dirt’s out. † These programs attract a lot of people and gradually gain position in customers’ mind. . Disadvantages of Tide relative to OMO Firstly, P&G penetrates the Vietnamese market after Unilever. Vietnamese people know about OMO before Tide, and Comfort before the existence of Downy. In addition, the pronunciation of â€Å"OMO† is quite easy for Vietnamese while many people feel ashamed of pronouncing â€Å"Tide† in Vietnamese as it can easily cause misunderstanding. Moreover, the producer of Tide has not paid enough attention to the product design so Tide remains relatively simple and little changed (Unilever vs. P&G (Procter and Gamble), 2009). c.Advantages of Vi Dan relative to OMO Besides Tide, OMO also has to pay attention to the exi stence of Vi Dan – a product of Vico Co. , Ltd. , a 100% Vietnamese washing powder brand. The brand name Vi Dan sounds very Vietnamese and familiar with Vietnamese people life. The price of Vi Dan is also much lower than both Tide and OMO. Therefore, Vi Dan attracts more low income people and people in countryside (Phuong, K. , 2010). d. Disadvantages of Vi Dan relative to OMO Vi Dan is a small brand name so their products are distributed in a small areas and the scale is also small.Vi Dan is not popular in the market because VICO does not pay much attention to advertisement and promotion. This company also has little experience in producing and distributing. These drawbacks make customers know little about Vi Dan (Phuong, K. , 2010). * OMO Low reliable trademark Low perceived quality High reliable trademark * Vi Dan * Tide To sum up, in such a competitive environment, OMO should push up their promotion and improve the products’ quality to retain customers in current m arkets and aim at expand their market further to the rural areas.A positioning map 4. CUSTOMER ANALYSIS Criteria| Target customers| Behaviour| Purchase occasion: regular occasionBenefits sought: clean and bright clothes, safety, labour-free, time-savingUser status: regular userUsage rate: heavy userLoyalty status: strong Readiness state: almost all Vietnamese households have tried OMO at least once (Unilever, 2011). Brand familiarity: preference or recognition (the most highly recognized brand in Vietnam in 2005, second rank in top 500 famous brand name in 2006) (Unilever, 2011). Psychographic| Socioeconomic status: women are getting more important positions in society, holding responsible for choosing which domestic products to purchaseValues, attitudes and lifestyles: customers prefer products that can offer quick, safe and effective stain removal, modern style, natural sweet scent and family’s satisfaction| Demographic| Age: users of all age groups, especially those who ar e eighteen and above, mature, employed and marriedGender: mainly focus on female who are responsible for washings in a familyFamily size: extended families with two or three generations living in the same houseIncome: stable, medium to high income| Geography| Density: focus on cities and towns with high population density such as Hanoi, Ho Chi Minh, Hai Phong, Da Nang,.. | Decision type of the product: Routine response behaviour OMO is a low cost, low risk and frequently purchased product. Therefore, the customers need little search and decision effort and mostly rely on past experience when buying this product. We need to satisfy current customers by maintaining sufficient quality service and value. We must also try to attract new buyers by introducing new features and using points of purchase displays and price deals. 5.BRAND ANALYSIS 5. 1. Brand’s current performance Since the first day of appearing in Vietnam in 1995, through delivering the simplest and most efficient lau ndry, OMO are contributing to a cleaner and happier Vietnamese life. The consumers’ love for OMO brand is the highest recognition for what the company has been doing (Unilever, 2011). Theoretically, most of products follow 5-stage product life cycle and each stage is marked with certain sales growth and profit level (Kotler, P. , Adam, S. , Brown, L. , & Armstrong, G. , 2006). The five stages are product development, introduction, growth, maturity and decline, which represent an S-shaped life cycle.Since OMO came to Vietnam, it seemed that this product has undergone 4 stages: product development, introduction, growth and maturity. Today, OMO is at the maturity stage because of some reasons: it is facing growth rate slowed down, supply of goods tends to rise higher than actual demand, having high pressure from large customers because of various choices of other brands. OMO is implementing some special strategies to deal with this period. For instance, OMO is always changing to improve product quality to attract the attention of customers and maintain market share as adding washing powder for more active whitening ingredients, bleaching 99 types of stains, flower flavors added to make clothes more sweet smelling, †¦OMO also changes the products’ styles from package into plastic bags with many size for more convenient usage, or changes the color and image†¦ Beside, OMO has applied cutting price strategies by increasing the amount of products without rising prices, promotional bonus, using the form of lucky draw, lucky scratch card, won gold, houses, cars, tours,†¦ together with discounts in special occasions to attract more consumers’ attention (‘Chi? n lu? c marketing c? a Omo’, 2011). 5. 2. OMO using the 4Ps framework To gain such a position in current marketplace, Unilever had an excellent marketing strategy for all of their products in general and for OMO in particular. It can be said that the company has appli ed the 4Ps framework effectively to promote the OMO brand. a. Product: Characteristics: OMO is a product with high quality in comparison with other kinds of washing powders; it can dislodge completely any dirty spots on the clothes. * Brand name: OMO is the short name which is easy to remember and pronounce. * Packaging: Packaging is considered as a silent salesperson, and the most outstanding feature about packaging of OMO products is that it is very vivid, colorful, fresh, friendly, striking and very eye-catching. OMO's traditional colors are red, white, and blue. Packaging is always improved to create the highest aesthetics to consumers and ensure the product quality. * Size: To meet consumers’ demand, there are many kinds of OMO products with many sizes: 400g, 800g, 1. 5kg, 3kg, 4. kg, and 5kg. * Types of product: During development period, OMO always gives new products to meet the new demand as soon as possible. For example: * In 2003, OMO is the first brand to provide d etergent for washing machine. Up until now, OMO Matic has been recommended by 80% of washing machine manufacturers in Vietnam (Unilever, 2011). * In 2004, OMO launched break-through formulation which cleans dirt even in hard-to-reach places, showing that it is the expert when it comes to removing the toughest  stains. * In 2007, OMO Comfort with long lasting fragrant was introduced. * On May 8th 2010, Unilever launched the OMO Concentrate Laundry. b. PricePrice is another important part of the marketing mix including wholesale prices, retail prices, discounts, rebates and credits. Price must be commensurate with the value received by customers and competition. Recognizing that 80% of consumers in Vietnam live in rural areas with low incomes; Unilever Vietnam has set targets to reduce production costs in order to bring the reasonable price for consumers. The company has relied on small local businesses to find local raw materials to replace the imported ones, reducing costs by payi ng less import taxes. In addition, the company has allocated the branches across the North, Central and South areas to reduce transportation and warehouse costs.Moreover, Unilever provides financial supports to help local businesses upgrade production facilities, offers technology transfer, and holds training programs to increase the quality and productivity. Besides, OMO uses the penetration price strategy. In the first 5 years since the introduction, the company maintained OMO price and quality in the face of rises in raw materials and fuel price. These measures helped OMO gradually gain market share and increase the price later. Calculations show that from 2002 up to date, OMO washing powder prices have increased by about 10,000 VND/ kg (Group 9 NH03, 2009). ND? c ng? a c. Placement Unilever decided to create a marketing and distribution system across the country, covering more than 100,000 locations. Unilever Vietnam is divided into seven regional sales.Unilever has classified t he cities into one group, the group communication channel 2 (GT2), including Ho Chi Minh City and Hanoi, the GT4 group consists of GT2 and Da Nang, Can Tho; and GT8 includes GT4 and Hai Phong, Vinh, Nha Trang, Bien Hoa (Chi? n lu? c marketing c? a Omo, 2011). OMO is the daily and individual consumption, so the channels also differ compared to other commodities. Firstly, as a direct channel, the producers sell directly to final consumers. Consumers now have a certain belief in the OMO products so the company only has to use some forces as home sales, or sales through mail, mail order †¦ The forms allow the consumer to buy products through the media without advertising directly and interacting with the seller.Secondly, the product is sold via indirect channels using intermediaries between producers and consumers. There are three levels in this channel. * Manufacturers =; Retailers =; Consumers. For example, OMO products sold in retail stores such as Big C , supermarket chain Co-o p mart, Maximax systems †¦ * Manufacturer =; Wholesalers =; Retailers =; Consumers. For instance, OMO products sold in the commercial distribution centers such as Metro Binh Phu in Ho Chi Minh City. * Manufacturer =; Agent =; Wholesalers =; Retailers =; Consumers. For example, agents in Binh Duong have very modern equipments and scientific operating layouts.Goods after production at the plant will be set up in this center, and then shipped to dealers in Central (from back to Nha Trang) and the South, and this is the transit point for goods from Hanoi and Da Nang. d. Promotion: Promotion is a series of mixtures of activity: Advertising, promotions, public relations, direct sales and direct marketing. The selection of promotional tools to spread the brand image and message is extremely important. Unilever Vietnam have chosen to promote OMO through commercials on television and newspapers, organized programs such as promotional support, participates in events or exhibitions, estab lished study promotion funds for poor children†¦ The company also sponsored TV programs like â€Å"Vu? t qua th? thach† and â€Å"Chi? c non ki di? u†.OMO’s advertisements usually take the theme of family, contributing to the emotional appeal. As a result, OMO is getting more supports from the Vietnamese consumers. Besides, OMO is known as a leading brand participating in many social activities. Among these, poverty reduction is the most outstanding activity: OMO has developed the project â€Å"OMO mai d? ?m tinh xuan,† building nearly 300 houses in 37 districts of five poorest provinces in Vietnam and supported economic development programs at Cu Chi. Through these activities, Unilever drew a lot of attentions and received many positive responses for the company as well as the brand. 6. SWOT ANALYSISThe SWOT Analysis of the company is summarized in the following table: Internal External Unfavorable Favorable Strengths * Brand equity * â€Å"Talentà ¢â‚¬  policy * Distributor channels * R;D * Market share| Opportunities * Vietnam’s demographics * Favorable environment for foreign investment * Geographical favors | Weaknesses * Foreign brand in an Asian country | Threats * Shrinking market share * Decreasing customers demand due to economic downturn| The strengths, weaknesses, opportunities and threats of the company are discussed in details in the following section. 6. 1. Strengths * Brand equity Unilever was first founded in 1890s.In 2011, this Anglo-Dutch multinational group ranked the third-largest consumer goods company measured by revenues after P;G and Nestle. The company’s 400 brand portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They are sold in more than 190 countries with 2 billion consumers on any given day. Unilever so far has expanded its business to more than 100 countries, including Vietnam. After more than 15 years of operation in Vietnam, Unilever has become a very familiar brand with the Asian country’s people. Nearly 5 million Unilever products such as OMO, PS, Clear, Pond’s, Knorr, etc are bought by Vietnamese consumers per day, (JV Raman, as cited in Phuong, T. , 2011).Obviously, trade mark is an advantage for Unilever to shorten the gap between the company products and the consumers. OMO, as a result, enjoys the favorable brand name to be an international standard detergent. * Effective â€Å"talent† policy â€Å"Brand and brains are two assets of our company† said Mr JV Raman, chairman of Unilever Vietnam. Unilever Vietnam is fully aware of the human resource’s role in business performance. The company has a variety of activities to pool in high-quality employees. Logging on Unilever website, the message of the Chairman is like a welcoming greeting, which offers the opportunities for all the people with the willing to co-ordinate, t o challenge themselves and to help develop the company.The company program known as â€Å"Unilever Future Leaders Program† was first launched in 1998 and till now, it has provided many newly-graduated students with employment opportunities. This policy no doubt has been an efficient investment of Unilever Vietnam in human resource. * Distributor channels By the year 2009, Unilever had a total of 283 distributors and nearly 150,000 retail stores across the country. In the year 2011, the number of retail stores rocketed to 180,000 – channeling Unilever products to an average number of 35 million Vietnamese customers per week. Larger distribution systems prove stronger position of Unilever brand name in the market.This system not only focuses on metropolitans like Hanoi or Ho Chi Minh city but also allocates evenly throughout the country. OMO then, like other Unilever products, has the access to a wide range of customers. * R;D Recognized innovation as â€Å"the key to p rogress†, research and development are always paid sufficient attention. Generally, nearly â‚ ¬1 billion was reported to have been invested in research and development every year, contributing to laboratories establishment, which paved the way for new thinking and techniques. Till now, a variety of OMO products are available: OMO bleach, OMO comfort, OMO packshot handwash, OMO packshot matic front load, OMO topload.This variety offers multiple choices for customers with different preferences. Moreover, to be in line with the company’s Sustainable Living Plan, the technology is suggested to be based on sustainable inputs and used in a sustainable manner. Unilever products are used 2 billion times per day (Wright, R. , n. d. ) and each technology advance in each product can help to protect the environment. Take OMO liquid for example, if dosed correctly, the concentrated OMO liquid provides the same number of washes as ‘dilute liquids’ and at the same time , reduces water and waste, halving the number of trucks required to transport them and then reducing greenhouse gas emissions per wash, (Wright, R. , n. d. ).This new type of OMO detergent not only saves the time and the cost for the consumers but also raise the awareness of environment protection and social responsibility. * Market share Despite the fact that Unilever holds 48% of Vietnam market share, in term of Fabric cleaning, Unilever is the leading brand with a dominant provider with 77% of Vietnam market share (Manwani, H. , 2005). This figure clearly confirms OMO position in the detergent market of Vietnam. However, the statistics from 2005 has not fully reflected the current situation of fiercer competitions since new products have been entering the market. Unilever generally and OMO particularly is suggested to continue advance its technology and product quality to retain the market share. 6. 2. Weaknesses * Foreign brand in a typical Asian cultureDespite many years of exp erience operating in Vietnam, the Anglo-Dutch multinational group sometimes seems to have encountered cultural disparity between it and the Asian country. Take OMO Bleach promotion program for example. In the year 2006, Unilever organized an event called â€Å"Possible mission†, involving the giant short sleeve shirt washed with OMO bleach (Huong, L. , 2006). This Guinness recognized largest shirt was made from 6,200 meters of cloth. And for OMO Bleach to wash the shirt, a team of more than 100 engineers and mechanics had been working for 17 straight days to make a giant steel washing tank. After pouring 1800 liters of colors into the shirt, Unilever cleaned it out just in 10. 35 minutes with OMO Bleach.This set Unilever records but posed a negative group image towards Vietnamese people, who would prefer practical contributions to heavily brand promotion like that. The organization then had responded timely, using the shirt cloth to make 3000 small shirts for disadvantaged Vi etnamese children. Being a foreign brand in an Asian culture like Vietnam, Unilever then needs to improve its marketing approach for them to be more suitable and relevant with the country context and people’s norms. 6. 3. Opportunities: * Vietnam’s demographics By July 2011, total Vietnam population was more than 90 million people. This is obviously a dynamic market with a lot of potentials to realize. Children account for 25. 2%, adolescent and adults account for 69. % of the total 90 million people. This golden demographic model happens only one time of a country’s history. Conglomerate like Unilever then can tap on consuming market and at the same time take the full advantage of the available labor force. This may be the reason why for OMO to choose children as their advertisings’ main characters. With the slogan â€Å"Dirt is good†, OMO encourages all the parents to let their children freely explore the life and naturally uncover their own pote ntials (Unilever, 2011). In this way, OMO is not simply a fabric cleaning product but a close friend of every household. * Favorable environment for foreign investmentIn the global context of political disturbance and conflict, it is Vietnam’s political stability and national integrity that draw the attention of foreign investors. Moreover, since the â€Å"Doi Moi†, Vietnam authorities have implemented a variety of transformation, from administrative procedure to policies. The administrative procedure is much more simplified. Tax incentives are also employed to encourage foreign investors to invest in the Asian country. Last but not least, the bilateral dialogue between government and enterprises is encouraged. Foreign investors in Vietnam like Unilever have the right to directly reveal their opinions and recommendations. Vietnamese authorities at the same time can give positive or negative feedbacks on the businesses’ activities.Specifically, Unilever received the Prime Minister’s award for environmental protection in 2011. This two-way interaction ensures that all the company’s aspirations as well as efforts are fully recognized by the government. * Geographical favors Being a country in the favorable position, Vietnam has long coastlines with many harbors along. In addition, the country share border lines with a number of countries like China, Laos and Cambodia. As a result, it is very convenient for Unilever to export products, import raw materials or allocate products flexibly within the region. 6. 4. Threats * Shrinking market share More and more foreign investors are entering this Asian country.Not to mention Unilever’s biggest competitor in Vietnam – P;G, many distributor groups now came up with their own products. Take Big C Supermarket for example. This French supermarket group has had their own products like Big C detergent, Big C softener, etc at more reasonable prices. To solve the problem of differ ent level of income, Unilever has had three types of detergent including OMO, Surf, Viso. However, in order to retain the market share, Unilever is suggested to make each detergent product to be more customers-oriented. Otherwise, OMO market share can be lost to another Unilever detergent like Surf or Viso. * Decreasing consumer demand due to economic downturnAs a result of overheating economic growth, Vietnam economy is now in the situation of hiking inflation. The Consumer price index hit its peak at 18. 6% in November 2011. Although this index has been gone down to 16. 5% in March 2012, it is undeniable that the high inflation had decreased the people’s trust and their consuming demand. Depreciated currency lowers the people’s purchasing power. As a result, instead of buying a high-quality and high-price detergent like OMO, they can make up with an average-quality and more reasonable price one. It is Unilever’s duty to figure out ways to minimize the cost, im proving the production’s efficiency and then gradually offer the products at a more affordable price.Besides, promotion and sales are appropriate solution to stimulus the demand. Only by doing these can Unilever take a firm hold on its current market share in Vietnam. III. Conclusion In conclusion, OMO has got a large market share in Vietnam. From the product life cycle perspective, the Unilever’s detergent has entered the process of maturing, which signals the requirements to have more innovations with the view to upgrading quality and decreasing cost. In the context of more domestic and foreign competitors emerging in Vietnam, not to mention the inflation rate which has not completely decreased, the long-term relationship with customers is much more emphasized in OMO’s strategies.Being a daily household’s product, the long-term relationship with customers definitely will enhances and prolongs OMO sales and profits. Last but not least, more promotions an d continuingly updated commercial ads to catch up with customers’ expectations and market trend will be a deciding factor for OMO future development. Directing development to be more in line with government’s policies and stake holders’ benefits, OMO’s stance on Vietnam market is for many years to come. REFERENCES Anh Minh, 2011, Unilever va 1% GDP Vi? t Nam, viewed May 1 2012 ;http://vneconomy. vn/ 20111021023652541P0C5/unilever-va-1-gdp-viet-nam. htm;. Chi? n lu? c marketing c? a Omo, 2011, viewed May 1 2012 ;http://gomm. com. vn/20932-chien-luoc-marketing-cua-omo/;. Danh gia hi? u qu? qu? g cao, viewed May 1 2012 ;http://www. scribd. com/doc/ 37422305/5/%C3%90anh-gia-hi? u-qu? -qu? ng-cao; Dinh, T, 2004, 50 h? c sinh gi? i du? c nh? n h? c b? ng, viewed May 1 2012 ;http://vietbao. vn/ Giao-duc/50-hoc-sinh-gioi-duoc-nhan-hoc-bong/10883785/202/;. Group 9 NH03, 2009, Chi? n lu? c marketing cho s? n ph? m Omo, viewed May 1 2012 ;http://tailieu. vn/view-doc ument/chien-luoc-marketing-cho-san-pham-omo. 73276. html? lang=en;. Huy, Q. 2010, B? t gi? t Omo gi? †¦gi? ng nhu th? t, viewed May 1 2012 ;http://laodong. com. vn/ Tin-Tuc/Bot-giat-Omo-giagiong-nhu-that/8341;. Huong, L. , 2006, Chuong trinh â€Å"Nhi? m v? kh? thi† c? Nhan hang OMO T? y An Toan dang ky thi? t l? p c? k? l? c Vi? t Nam va th? gi? i, viewed May 1 2012 . Kotler, P. , Adam, S. , Brown, L. & Armstrong, G. , 2006, Principles of marketing, 3rd ed. , Prentice Hall, Australia. Manwani, H. (2005). Unilever in Asia, viewed May 1 2012 . Message from Chairman, n. d. viewed May 1 2012 . Phuong, K, 2010, T? hao thuong hi? u Vi? t: B? t gi? t â€Å"Vi Dan†, viewed May 1 2012 . Phuong, T, 2011, Tai s? n c? a Unilever Vi? t Nam: Thuong hi? u va nhan tai, viewed May 1 2012 . T, D. , 2006, OMO gi? i thi? u m? u bao bi s? n ph? m m? i, viewed May 1 2012 . TNO, P. 005, Chuong trinh OMO – Ao tr? ng ng? i sang  tuong lai 2005, viewed May 1 2012 . Unilever, 2011 , Our brands Omo, viewed May 1 2012 . Unilever vs P&G (Procter and Gamble), 2009, viewed May 1 2012 . Unilever Sustainable Living Plan, 2010, viewed May 1 2012 . Unilever, 2011, Hanh trinh kham pha: Unilever, em la ai? viewed May 1 2012 .