The Tremendous Potential of Genetic Engineering Essay -- Argumentative

Genetic engineering, the process of using genetic information from the deoxyribonucleic acid (DNA) of cells to fix or improve genetic defects or maladies, has been developing for over twenty years. When Joseph Vacanti, a pediatric surgeon at Children’s Hospital, and Robert Langer, a chemical engineering professor at MIT, first met as researchers in the 1970’s, they had little knowledge of the movement they would help found. After they discovered a method of growing live tissue in the 1980’s, a new science was born, and it races daily towards new discoveries and medical breakthroughs (Arnst and Carey 60). â€Å"Tissue engineering offers the promise that failing organs and aging cells no longer be tolerated — they can be rejuvenated or replaced with healthy cells and tissues grown anew† (Arnst and Carey 58). The need for genetic engineering becomes quite evident in the promises it offers in various medical fields, as well to financial ones. Despite cr itics’ arguments about the morality or practicality of it, genetic engineering should continue to provide the essential benefits it has to offer without unnecessary legal impediment. Every year, the need for new organs in organ transplants becomes more apparent. â€Å"I recognized fairly early that the biggest problem facing me as a surgeon was the shortage of organs. I’ve devoted my professional life to solving that problem,† Vacanti said (Arnst and Carey 60). Approximately eight million people in the United States undergo surgery annually to correct organ failure (Arnst and Carey 61). While these patients wait for surgery and others wait on the transplant list, their medical expenses reach up to $400 billion. These expenses count for almost one-half of American heath-care bills. Nearly four... ..., Chrisitne. â€Å"An Attack on Aging.† Time. 26 January 1998: 60. Haney, Daniel Q. â€Å"Genes Help Heart Grown Own Bypass.† Columbus Dispatch. 10 Novemeber 1998. 3A. Johnson, B. Julie. â€Å"Genetic Engineering is Dangerous.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 17-21. Kraemer, Duane C. â€Å"Genetically Altered Animals Will Benefit Humankind.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 94-101. Lee, Thomas F. â€Å"Gene Therapy is Beneficial.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 166-173. Mahoney, Richard J. â€Å"The U.S. Should Continue Investing in Biotechnology.† Genetic Engineering: Opposing Viewpoints. Ed. Carol Wekesser. San Diego: Greenhaven Press, Inc., 1996. 29-36.

Pom Omo Unilever

HANOI UNIVERSITYFACULTY OF MANAGEMENT AND TOURISMPRINCIPLE OF MARKETING REPORTOMO – UNILEVER VIETNAMTutor: Ph? m Th? Phu? ngStudents: Khuong Du KimTr? n Th? H? ng NgaD? Qu? nh TrangHoang Thanh LoanTutorial: Tut 5 – Second MajorHanoi, May 2012| PRINCIPLE OF MARKETING REPORT Subject: Principles of Marketing Tutorial: 5 – Second Major Tutor: Ph? m Th? Phu? ng Group members: 1. Khuong Du Kim- ID 0907010110 2. Tr? n Th? H? ng Nga- ID 0907010161 3. Hoang Thanh Loan – ID 0807010102 4. D? Qu? nh Trang- ID 0907010232 Date of submission: May 4th, 2012 TABLE OF CONTENTS Executive summary4 I.Introduction5 II. Situation analysis5 1. Company analysis5 1. 1 Mission statement5 1. 2 Company objective6 2. Environmental analysis7 2. 1 Economic factor7 2. 2 Demographic factor7 2. 3 Cultural factor7 2. 4 Technological factor8 2. 5 Political factor8 2. 6 Natural factor8 3. Competitive analysis8 4. Customer analysis12 4. 1 Geographic segmentation12 4. 2 Demographic segmentation1 2 4. 3 Behavioral segmentation12 4. 4 Psychographic segmentation12 5. Brand analysis13 5. 1 Brand’s current performance 13 5. 2 The current marketing strategy using framework 4 Ps13 6. SWOT analysis16 6. 1 Strengths16 . 2 Weaknesses18 6. 3 Opportunities19 6. 4 Threats19 III. Conclusion20 REFERENCES21 Executive summary In recent years, the surprising growth of economy along with the involvement of Vietnam into WTO has brought many opportunities for the purchase, sale and exchange of goods and services. Therefore, the company’s success mostly depends on how it carries out the business to utilize these advantages effectively. OMO is a highly aware washing powder product of Unilever Vietnam Joint Venture Company (formerly Lever Vietnam) – a joint venture specializing in Home and Personal Care brands.Since the commencement of Unilever’s operation in Vietnam in 1995, Unilever Vietnam has successfully grown to become a leading fast-moving consumer goods company in the local market This report presents the industry and competition analysis of the OMO product and shows the strong and weak features of the Unilever Vietnam to find out the suitable way coping with the current situation by suggesting some recommendations. In the main analysis, first, this report indicates the overview about the company operations. Next, it describes the macro environment trend that affects the market and the company’s competitors.Then, the customer segments and brand are analyzed, followed by the SWOT analysis. Finally, some recommendations are given for the company. OMO has become one of the detergent-leading brands in Vietnam market, but the competition will never stop there. Therefore, this research is essential to maintain the position of the OMO market as well as to help Government design better policies that aim to create a better environment where local business can play a greater role in the development of the society and economy of Vietnam. I. IN TRODUCTIONVietnam’s involvement in WTO has brought in many good results in every aspect of life, especially in the economy. In recent years, Vietnamese businesses have became more interested in and made better use of the big opportunities which WTO brought them. On top of that, there is a growing concern about the purchase, sale and exchange of goods and services. How to facilitate Vietnamese consumers in doing the shopping, supply them with better choices, better goods and better prices is always the deep preoccupation of Vietnamese companies.OMO is a highly aware washing powder product of Unilever Vietnam Joint Venture Company (formerly Lever Vietnam) – a joint venture specializing in Home and Personal Care brands. According to the recently issued report by the Central Institute for Economic Management (CIEM), by 2007, UVN ranks the 27th largest business in Vietnam and the largest in the Fast Moving Consumer Goods (FMCG) sector. Unilever Vietnam is a long-term invest or, who has been deeply rooted in the economy, having strong forward and backward linkages and, by and large, serving domestic consumers. This drives us to conduct research about this product.The economy of Vietnam is gradually growing that enables people enjoy higher living standard. Higher living conditions demand higher quality products. As the world changes so the business must change to meet new consumer needs. It is inevitable that washing power is very a necessary consumer product in almost households. OMO has been partially met customer expectations for their quality products. Now this product has formed its brand equity on the market in both domestic and international market. This study attempts to make a deeper understanding about the OMO product in terms of the current arket, the marketing environment, the organization, the customers, and the competitors – all of which influence the development of the OMO marketing plan. Furthermore, it is conducted to find out the actual situation of customer and the situation of the company. Through this study, the advantages, disadvantages and the competition of the OMO product was clearly highlighted II. SITUATION ANALYSIS 1. COMPANY ANALYSIS 1. 1. Mission Statement Attracting and building long lasting relationship with customers through effective communication is what the OMO product has been doing.It brings the wealth of knowledge and international expertise to the service of local consumers. Its mission is to add continuously vitality to the quality of life of consumers. OMO meets every day needs for hygiene and personal care with brands that help people feel good, look good and get more out of life. Its long term success requires a total commitment to exceptional standards of performance and productivity, to working together effectively, and to a willingness to embrace new ideas and learn continuously.This is its road to sustainable, profitable growth, creating long-term value for our shareholders, ou r people, and our business partners. 1. 2. Company objectives a. Financial In order to achieve the good result for the future development and the mission of maximizing profit, pursuing a business growth strategy, year after year, OMO aggressively pursues the long term profitability and growth objective with the goal of gaining positive financial performance, specifically: * Earn an annual rate of return of at least 30% over the next 12 months. Produce net profits (before interest and tax) of 250 billion VND in 2013. b. Marketing objectives In the long run for the next 12 months, our company aims at becoming a market share leadership in the field of detergent powder. Specifically, the objective is to gain a market share of 68% of the domestic market. In order to reach this target, we have to: * Achieve total sales revenue of 900 billion VND in 2011, which represents a 28% increase. Therefore, achieve a unit sale volume of 800 million products. Increase product awareness of OMO brand among target audience to 98% over the planning period. * Inform target audience about features and benefits of our product and its competitive advantage, leading to a 10 percent increase in sales in one year. * Enter the higher-income segment of the 30 to 35 year old market with internet services and ordering capability. * Enlarge our distribution network by 200% by the next 12 months. * Aim for an average price of 28,000 VND per kilo in the long run. * Increase loyalty among current customer Increase customer satisfaction and relationships 2. ENVIRONMENTAL ANALYSIS 2. 1. Economic factor As the national living standard improves, the demand and need for common products are higher. However, when the inflation has been increasing in Vietnam in recent year, prices of many goods also increases uncontrollably and Vietnamese consumers have to pay more for daily-using products, including washing powder. Some recent statistics show that OMO’s price has increased by about 10,000 VND pe r kilogram since 2002 (Group 9 NH03, 2009).This can makes most of consumer more reluctant when purchasing washing powders with higher price. They are likely to find cheaper substitutes to satisfy their demand. If OMO keeps such a high price level, the number of consumer may reduce significantly no matter how much the company advertises for their products. This will be a big obstacle for OMO in the near future. 2. 2. Demographic factor The Vietnamese population is increasing quickly, as the total population now reaches 90 million and this figure is believed to rise by 1 million per year (Vietnam Demographics Profile 2012).Washing powder is a necessary good used across the country, hence Unilever has many opportunities to increase their sale volume and develop OMO product. Another good news for OMO is that Vietnam’s population density is higher and higher in big cities, especially Hanoi and Ho Chi Minh City (Vietnam Demographics Profile 2012). In addition, the fact that people are leaving the countryside for the city center to find better-paid jobs reduces the distance of delivery between buyers and sellers and saves transportation cost for the company. . 3. Social/ Cultural factor Culture is a vital part of every society and the important cause of people’s wants and behaviours. Recognizing the important role of culture in promoting products, Unilever has focused on Vietnamese culture in many advertisements. For example, OMO flower fragrance is associated with the image of Vietnamese diligent housewives, OMO TET with images of a happy family on Tet holiday with such impressive slogans as â€Å"T? t lam di? u hay ng? i gi v? t b? n†, â€Å"T? t lam di? u phuc, sung tuc c? am†Ã¢â‚¬ ¦ OMO also participates in social welfare programs funding for poor students or contributing to the social facilities with meaningful slogans like â€Å"V? n tim vang cho tri? u t? m long vang†, â€Å"OMO, ao tr? ng ng? i sang tuong lai†, all of which are very consistent with Vietnamese culture and win many customers’ heart (‘Chi? n lu? c marketing c? a Omo’, 2011, TNO, P. , 2005). In addition, Unilever has designed many product lines with diversified features to meet the needs of various customer groups, for instance, OMO 99 Stains, OMO Bleach, OMO Comfort and OMO Matic Frontload. 2. 4.Technological factor In the technological era, every company tries their best to apply the newest technology to produce new products. In recent years, Unilever  has invested much in R&D to have modern production lines and new technology which help reduce costs and add more features to their products (Unilever, 2011). Because of the technology advance, advertisements of OMO appear constantly  in the media, hence  bring OMO much closer to the consumers (‘Danh gia hi? u qu? qu? ng cao’, n. d. ). Therefore, technology enables OMO not only to enhance its quality but also to reach target consumers easier. . 5. Political factor The government has a vital role in operating the business over the whole country. Vietnam  is now  implementing an open market policy  by  facilitating  access to a wide variety of  products. However,  obstacles like  tariffs and quotas  on materials increase the price of many goods including OMO. Moreover, the regulations in Vietnam  are not strict enough and people may commit illegal actions as in the case of a firm in Thanh Hoa province which produced fake OMO with a lot of stone (Huy, Q. , 2010).Such problem may leave negative impressions of OMO brand in the customers’ mind. Nonetheless, the stability of Vietnam’s politics is still a significant factor that draws the interests of many international firms. 2. 6. Natural factor Today, most industries have to face a serious lack of resources and OMO is not an exception. Resources for OMO production have been increasingly exhausted because the main ingredients are fat acids deriv ed from crude oil. In recent years, the oil price keeps going up, leading to the rise in costs of production and causes the price of OMO to increase.Oil price increases also cause delivery cost to increase too. Moreover, nowadays, environment is a very hot issue; many companies have failed because they ignore the environmental concerns. The case of Vedan is one typical example. Producing environment friendly products is a good way to attract customers who want to do something good for the surrounding environment. To save the environment, every company needs to follow the government laws, and take their responsibility to protect environment even when that will make their product more expensive.Unilever is successful with their waste treatment water process and receives good feedbacks from society (Unilever, n. d. ). 3. COMPETITIVE ANALYSIS Nowadays, washing powder has become a common good and there are pretty much washing powder brands of different manufacturers in the market competi ng with each other for customers’ attention. Specifically, OMO are facing many competitors such as: Tide, Hoa Mo, Surf, Viso, Vi Dan. However, Viso and Surf are both products of Unilever while P&G owns Tide and Vi Dan belongs to Vico.These two brands, especially Tide, are the most threatening rivals to OMO in the market at the moment. According to the statistics, OMO currently accounts for 60% of the market share, while Tide makes up 30% and other brands only contribute 10% (Group 9 NH03, 2009). 3. 1. Direct and indirect competitors a. Indirect competitors Indirect competitors are businesses that are offering products and services that are close substitutes. These competitors are probably targeting one’s markets with a same or similar value proposition, but delivering a different product.In Vietnam, there are many indirect competitors for OMO like Ariel, Amway, Lix, Lifeboy, Pamolive, Enchanteur, Lux, †¦ as they also provide washing products but concentrate more o n washing water and soap. b. Direct competitors Direct competitors are businesses that are offering identical or similar products or services as a person’s business. These are companies that customers can easily buy from instead of from that one, and they represent the most intense competition. In the situation of Vietnamese washing powder market, we can clearly see two strong competitors of OMO, which are Tide and Vi Dan. 3. 2.Analysis of two direct competitors The table below shows the comparison of three washing powder brand names. Products Characteristics | OMO| Tide| Vi Dan| Quality| Good| Good| Normal| Design| Diversity| Diversity| Normal| Skin safety| Relative| Relative| Relative| Name| Simple, easy to remember, consumers preferred| Simple, easy to remember, consumers not appreciated| Close to the Vietnamese people| Catalog| Diversity| Relative| Less| Price| Expensive| Expensive| Cheap| Distribution| Wide| Wide| Within territory| Advertising| Good, a lot, attractive| G ood, not much| Less| Promotions| A lot, attractive| A lot| Less|Technology| Modern| Modern| Modern| Brand name| Famous, prestigious| Famous, prestigious| Normal| Scale| Large| Large| Small| Management ability| Good| Good| Good| a. Advantages of Tide over OMO Tide belongs to P&G Corporation which concentrates on detergent and cosmetics. In terms of global strategy, P&G is considered to be superior to Unilever with a more advanced position in many important market sectors. By occupying Gillete and focusing on its strategic goods, P&G will continue to expand (Unilever vs. P&G (Procter and Gamble), 2009).In terms of brand, while OMO has a series of products including OMO 99 Stains, OMO Bleach, OMO Matic Frontload and Topload, Tide also has a wide variety of products such as Tide Downy, Tide Spring Flower Scent, Tide Supermatic, Tide White and Clean†¦ It targets all customers with different income levels and characteristics with different styles and features. Tide has launched many impressive promotion programs under the theme â€Å"Dirt can’t hide from intensified Tide,† â€Å"If it’s got to be clean, it’s got to be Tide† and â€Å"Tide’s in, dirt’s out. † These programs attract a lot of people and gradually gain position in customers’ mind. . Disadvantages of Tide relative to OMO Firstly, P&G penetrates the Vietnamese market after Unilever. Vietnamese people know about OMO before Tide, and Comfort before the existence of Downy. In addition, the pronunciation of â€Å"OMO† is quite easy for Vietnamese while many people feel ashamed of pronouncing â€Å"Tide† in Vietnamese as it can easily cause misunderstanding. Moreover, the producer of Tide has not paid enough attention to the product design so Tide remains relatively simple and little changed (Unilever vs. P&G (Procter and Gamble), 2009). c.Advantages of Vi Dan relative to OMO Besides Tide, OMO also has to pay attention to the exi stence of Vi Dan – a product of Vico Co. , Ltd. , a 100% Vietnamese washing powder brand. The brand name Vi Dan sounds very Vietnamese and familiar with Vietnamese people life. The price of Vi Dan is also much lower than both Tide and OMO. Therefore, Vi Dan attracts more low income people and people in countryside (Phuong, K. , 2010). d. Disadvantages of Vi Dan relative to OMO Vi Dan is a small brand name so their products are distributed in a small areas and the scale is also small.Vi Dan is not popular in the market because VICO does not pay much attention to advertisement and promotion. This company also has little experience in producing and distributing. These drawbacks make customers know little about Vi Dan (Phuong, K. , 2010). * OMO Low reliable trademark Low perceived quality High reliable trademark * Vi Dan * Tide To sum up, in such a competitive environment, OMO should push up their promotion and improve the products’ quality to retain customers in current m arkets and aim at expand their market further to the rural areas.A positioning map 4. CUSTOMER ANALYSIS Criteria| Target customers| Behaviour| Purchase occasion: regular occasionBenefits sought: clean and bright clothes, safety, labour-free, time-savingUser status: regular userUsage rate: heavy userLoyalty status: strong Readiness state: almost all Vietnamese households have tried OMO at least once (Unilever, 2011). Brand familiarity: preference or recognition (the most highly recognized brand in Vietnam in 2005, second rank in top 500 famous brand name in 2006) (Unilever, 2011). Psychographic| Socioeconomic status: women are getting more important positions in society, holding responsible for choosing which domestic products to purchaseValues, attitudes and lifestyles: customers prefer products that can offer quick, safe and effective stain removal, modern style, natural sweet scent and family’s satisfaction| Demographic| Age: users of all age groups, especially those who ar e eighteen and above, mature, employed and marriedGender: mainly focus on female who are responsible for washings in a familyFamily size: extended families with two or three generations living in the same houseIncome: stable, medium to high income| Geography| Density: focus on cities and towns with high population density such as Hanoi, Ho Chi Minh, Hai Phong, Da Nang,.. | Decision type of the product: Routine response behaviour OMO is a low cost, low risk and frequently purchased product. Therefore, the customers need little search and decision effort and mostly rely on past experience when buying this product. We need to satisfy current customers by maintaining sufficient quality service and value. We must also try to attract new buyers by introducing new features and using points of purchase displays and price deals. 5.BRAND ANALYSIS 5. 1. Brand’s current performance Since the first day of appearing in Vietnam in 1995, through delivering the simplest and most efficient lau ndry, OMO are contributing to a cleaner and happier Vietnamese life. The consumers’ love for OMO brand is the highest recognition for what the company has been doing (Unilever, 2011). Theoretically, most of products follow 5-stage product life cycle and each stage is marked with certain sales growth and profit level (Kotler, P. , Adam, S. , Brown, L. , & Armstrong, G. , 2006). The five stages are product development, introduction, growth, maturity and decline, which represent an S-shaped life cycle.Since OMO came to Vietnam, it seemed that this product has undergone 4 stages: product development, introduction, growth and maturity. Today, OMO is at the maturity stage because of some reasons: it is facing growth rate slowed down, supply of goods tends to rise higher than actual demand, having high pressure from large customers because of various choices of other brands. OMO is implementing some special strategies to deal with this period. For instance, OMO is always changing to improve product quality to attract the attention of customers and maintain market share as adding washing powder for more active whitening ingredients, bleaching 99 types of stains, flower flavors added to make clothes more sweet smelling, †¦OMO also changes the products’ styles from package into plastic bags with many size for more convenient usage, or changes the color and image†¦ Beside, OMO has applied cutting price strategies by increasing the amount of products without rising prices, promotional bonus, using the form of lucky draw, lucky scratch card, won gold, houses, cars, tours,†¦ together with discounts in special occasions to attract more consumers’ attention (‘Chi? n lu? c marketing c? a Omo’, 2011). 5. 2. OMO using the 4Ps framework To gain such a position in current marketplace, Unilever had an excellent marketing strategy for all of their products in general and for OMO in particular. It can be said that the company has appli ed the 4Ps framework effectively to promote the OMO brand. a. Product: Characteristics: OMO is a product with high quality in comparison with other kinds of washing powders; it can dislodge completely any dirty spots on the clothes. * Brand name: OMO is the short name which is easy to remember and pronounce. * Packaging: Packaging is considered as a silent salesperson, and the most outstanding feature about packaging of OMO products is that it is very vivid, colorful, fresh, friendly, striking and very eye-catching. OMO's traditional colors are red, white, and blue. Packaging is always improved to create the highest aesthetics to consumers and ensure the product quality. * Size: To meet consumers’ demand, there are many kinds of OMO products with many sizes: 400g, 800g, 1. 5kg, 3kg, 4. kg, and 5kg. * Types of product: During development period, OMO always gives new products to meet the new demand as soon as possible. For example: * In 2003, OMO is the first brand to provide d etergent for washing machine. Up until now, OMO Matic has been recommended by 80% of washing machine manufacturers in Vietnam (Unilever, 2011). * In 2004, OMO launched break-through formulation which cleans dirt even in hard-to-reach places, showing that it is the expert when it comes to removing the toughest  stains. * In 2007, OMO Comfort with long lasting fragrant was introduced. * On May 8th 2010, Unilever launched the OMO Concentrate Laundry. b. PricePrice is another important part of the marketing mix including wholesale prices, retail prices, discounts, rebates and credits. Price must be commensurate with the value received by customers and competition. Recognizing that 80% of consumers in Vietnam live in rural areas with low incomes; Unilever Vietnam has set targets to reduce production costs in order to bring the reasonable price for consumers. The company has relied on small local businesses to find local raw materials to replace the imported ones, reducing costs by payi ng less import taxes. In addition, the company has allocated the branches across the North, Central and South areas to reduce transportation and warehouse costs.Moreover, Unilever provides financial supports to help local businesses upgrade production facilities, offers technology transfer, and holds training programs to increase the quality and productivity. Besides, OMO uses the penetration price strategy. In the first 5 years since the introduction, the company maintained OMO price and quality in the face of rises in raw materials and fuel price. These measures helped OMO gradually gain market share and increase the price later. Calculations show that from 2002 up to date, OMO washing powder prices have increased by about 10,000 VND/ kg (Group 9 NH03, 2009). ND? c ng? a c. Placement Unilever decided to create a marketing and distribution system across the country, covering more than 100,000 locations. Unilever Vietnam is divided into seven regional sales.Unilever has classified t he cities into one group, the group communication channel 2 (GT2), including Ho Chi Minh City and Hanoi, the GT4 group consists of GT2 and Da Nang, Can Tho; and GT8 includes GT4 and Hai Phong, Vinh, Nha Trang, Bien Hoa (Chi? n lu? c marketing c? a Omo, 2011). OMO is the daily and individual consumption, so the channels also differ compared to other commodities. Firstly, as a direct channel, the producers sell directly to final consumers. Consumers now have a certain belief in the OMO products so the company only has to use some forces as home sales, or sales through mail, mail order †¦ The forms allow the consumer to buy products through the media without advertising directly and interacting with the seller.Secondly, the product is sold via indirect channels using intermediaries between producers and consumers. There are three levels in this channel. * Manufacturers =; Retailers =; Consumers. For example, OMO products sold in retail stores such as Big C , supermarket chain Co-o p mart, Maximax systems †¦ * Manufacturer =; Wholesalers =; Retailers =; Consumers. For instance, OMO products sold in the commercial distribution centers such as Metro Binh Phu in Ho Chi Minh City. * Manufacturer =; Agent =; Wholesalers =; Retailers =; Consumers. For example, agents in Binh Duong have very modern equipments and scientific operating layouts.Goods after production at the plant will be set up in this center, and then shipped to dealers in Central (from back to Nha Trang) and the South, and this is the transit point for goods from Hanoi and Da Nang. d. Promotion: Promotion is a series of mixtures of activity: Advertising, promotions, public relations, direct sales and direct marketing. The selection of promotional tools to spread the brand image and message is extremely important. Unilever Vietnam have chosen to promote OMO through commercials on television and newspapers, organized programs such as promotional support, participates in events or exhibitions, estab lished study promotion funds for poor children†¦ The company also sponsored TV programs like â€Å"Vu? t qua th? thach† and â€Å"Chi? c non ki di? u†.OMO’s advertisements usually take the theme of family, contributing to the emotional appeal. As a result, OMO is getting more supports from the Vietnamese consumers. Besides, OMO is known as a leading brand participating in many social activities. Among these, poverty reduction is the most outstanding activity: OMO has developed the project â€Å"OMO mai d? ?m tinh xuan,† building nearly 300 houses in 37 districts of five poorest provinces in Vietnam and supported economic development programs at Cu Chi. Through these activities, Unilever drew a lot of attentions and received many positive responses for the company as well as the brand. 6. SWOT ANALYSISThe SWOT Analysis of the company is summarized in the following table: Internal External Unfavorable Favorable Strengths * Brand equity * â€Å"Talentà ¢â‚¬  policy * Distributor channels * R;D * Market share| Opportunities * Vietnam’s demographics * Favorable environment for foreign investment * Geographical favors | Weaknesses * Foreign brand in an Asian country | Threats * Shrinking market share * Decreasing customers demand due to economic downturn| The strengths, weaknesses, opportunities and threats of the company are discussed in details in the following section. 6. 1. Strengths * Brand equity Unilever was first founded in 1890s.In 2011, this Anglo-Dutch multinational group ranked the third-largest consumer goods company measured by revenues after P;G and Nestle. The company’s 400 brand portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. They are sold in more than 190 countries with 2 billion consumers on any given day. Unilever so far has expanded its business to more than 100 countries, including Vietnam. After more than 15 years of operation in Vietnam, Unilever has become a very familiar brand with the Asian country’s people. Nearly 5 million Unilever products such as OMO, PS, Clear, Pond’s, Knorr, etc are bought by Vietnamese consumers per day, (JV Raman, as cited in Phuong, T. , 2011).Obviously, trade mark is an advantage for Unilever to shorten the gap between the company products and the consumers. OMO, as a result, enjoys the favorable brand name to be an international standard detergent. * Effective â€Å"talent† policy â€Å"Brand and brains are two assets of our company† said Mr JV Raman, chairman of Unilever Vietnam. Unilever Vietnam is fully aware of the human resource’s role in business performance. The company has a variety of activities to pool in high-quality employees. Logging on Unilever website, the message of the Chairman is like a welcoming greeting, which offers the opportunities for all the people with the willing to co-ordinate, t o challenge themselves and to help develop the company.The company program known as â€Å"Unilever Future Leaders Program† was first launched in 1998 and till now, it has provided many newly-graduated students with employment opportunities. This policy no doubt has been an efficient investment of Unilever Vietnam in human resource. * Distributor channels By the year 2009, Unilever had a total of 283 distributors and nearly 150,000 retail stores across the country. In the year 2011, the number of retail stores rocketed to 180,000 – channeling Unilever products to an average number of 35 million Vietnamese customers per week. Larger distribution systems prove stronger position of Unilever brand name in the market.This system not only focuses on metropolitans like Hanoi or Ho Chi Minh city but also allocates evenly throughout the country. OMO then, like other Unilever products, has the access to a wide range of customers. * R;D Recognized innovation as â€Å"the key to p rogress†, research and development are always paid sufficient attention. Generally, nearly â‚ ¬1 billion was reported to have been invested in research and development every year, contributing to laboratories establishment, which paved the way for new thinking and techniques. Till now, a variety of OMO products are available: OMO bleach, OMO comfort, OMO packshot handwash, OMO packshot matic front load, OMO topload.This variety offers multiple choices for customers with different preferences. Moreover, to be in line with the company’s Sustainable Living Plan, the technology is suggested to be based on sustainable inputs and used in a sustainable manner. Unilever products are used 2 billion times per day (Wright, R. , n. d. ) and each technology advance in each product can help to protect the environment. Take OMO liquid for example, if dosed correctly, the concentrated OMO liquid provides the same number of washes as ‘dilute liquids’ and at the same time , reduces water and waste, halving the number of trucks required to transport them and then reducing greenhouse gas emissions per wash, (Wright, R. , n. d. ).This new type of OMO detergent not only saves the time and the cost for the consumers but also raise the awareness of environment protection and social responsibility. * Market share Despite the fact that Unilever holds 48% of Vietnam market share, in term of Fabric cleaning, Unilever is the leading brand with a dominant provider with 77% of Vietnam market share (Manwani, H. , 2005). This figure clearly confirms OMO position in the detergent market of Vietnam. However, the statistics from 2005 has not fully reflected the current situation of fiercer competitions since new products have been entering the market. Unilever generally and OMO particularly is suggested to continue advance its technology and product quality to retain the market share. 6. 2. Weaknesses * Foreign brand in a typical Asian cultureDespite many years of exp erience operating in Vietnam, the Anglo-Dutch multinational group sometimes seems to have encountered cultural disparity between it and the Asian country. Take OMO Bleach promotion program for example. In the year 2006, Unilever organized an event called â€Å"Possible mission†, involving the giant short sleeve shirt washed with OMO bleach (Huong, L. , 2006). This Guinness recognized largest shirt was made from 6,200 meters of cloth. And for OMO Bleach to wash the shirt, a team of more than 100 engineers and mechanics had been working for 17 straight days to make a giant steel washing tank. After pouring 1800 liters of colors into the shirt, Unilever cleaned it out just in 10. 35 minutes with OMO Bleach.This set Unilever records but posed a negative group image towards Vietnamese people, who would prefer practical contributions to heavily brand promotion like that. The organization then had responded timely, using the shirt cloth to make 3000 small shirts for disadvantaged Vi etnamese children. Being a foreign brand in an Asian culture like Vietnam, Unilever then needs to improve its marketing approach for them to be more suitable and relevant with the country context and people’s norms. 6. 3. Opportunities: * Vietnam’s demographics By July 2011, total Vietnam population was more than 90 million people. This is obviously a dynamic market with a lot of potentials to realize. Children account for 25. 2%, adolescent and adults account for 69. % of the total 90 million people. This golden demographic model happens only one time of a country’s history. Conglomerate like Unilever then can tap on consuming market and at the same time take the full advantage of the available labor force. This may be the reason why for OMO to choose children as their advertisings’ main characters. With the slogan â€Å"Dirt is good†, OMO encourages all the parents to let their children freely explore the life and naturally uncover their own pote ntials (Unilever, 2011). In this way, OMO is not simply a fabric cleaning product but a close friend of every household. * Favorable environment for foreign investmentIn the global context of political disturbance and conflict, it is Vietnam’s political stability and national integrity that draw the attention of foreign investors. Moreover, since the â€Å"Doi Moi†, Vietnam authorities have implemented a variety of transformation, from administrative procedure to policies. The administrative procedure is much more simplified. Tax incentives are also employed to encourage foreign investors to invest in the Asian country. Last but not least, the bilateral dialogue between government and enterprises is encouraged. Foreign investors in Vietnam like Unilever have the right to directly reveal their opinions and recommendations. Vietnamese authorities at the same time can give positive or negative feedbacks on the businesses’ activities.Specifically, Unilever received the Prime Minister’s award for environmental protection in 2011. This two-way interaction ensures that all the company’s aspirations as well as efforts are fully recognized by the government. * Geographical favors Being a country in the favorable position, Vietnam has long coastlines with many harbors along. In addition, the country share border lines with a number of countries like China, Laos and Cambodia. As a result, it is very convenient for Unilever to export products, import raw materials or allocate products flexibly within the region. 6. 4. Threats * Shrinking market share More and more foreign investors are entering this Asian country.Not to mention Unilever’s biggest competitor in Vietnam – P;G, many distributor groups now came up with their own products. Take Big C Supermarket for example. This French supermarket group has had their own products like Big C detergent, Big C softener, etc at more reasonable prices. To solve the problem of differ ent level of income, Unilever has had three types of detergent including OMO, Surf, Viso. However, in order to retain the market share, Unilever is suggested to make each detergent product to be more customers-oriented. Otherwise, OMO market share can be lost to another Unilever detergent like Surf or Viso. * Decreasing consumer demand due to economic downturnAs a result of overheating economic growth, Vietnam economy is now in the situation of hiking inflation. The Consumer price index hit its peak at 18. 6% in November 2011. Although this index has been gone down to 16. 5% in March 2012, it is undeniable that the high inflation had decreased the people’s trust and their consuming demand. Depreciated currency lowers the people’s purchasing power. As a result, instead of buying a high-quality and high-price detergent like OMO, they can make up with an average-quality and more reasonable price one. It is Unilever’s duty to figure out ways to minimize the cost, im proving the production’s efficiency and then gradually offer the products at a more affordable price.Besides, promotion and sales are appropriate solution to stimulus the demand. Only by doing these can Unilever take a firm hold on its current market share in Vietnam. III. Conclusion In conclusion, OMO has got a large market share in Vietnam. From the product life cycle perspective, the Unilever’s detergent has entered the process of maturing, which signals the requirements to have more innovations with the view to upgrading quality and decreasing cost. In the context of more domestic and foreign competitors emerging in Vietnam, not to mention the inflation rate which has not completely decreased, the long-term relationship with customers is much more emphasized in OMO’s strategies.Being a daily household’s product, the long-term relationship with customers definitely will enhances and prolongs OMO sales and profits. Last but not least, more promotions an d continuingly updated commercial ads to catch up with customers’ expectations and market trend will be a deciding factor for OMO future development. Directing development to be more in line with government’s policies and stake holders’ benefits, OMO’s stance on Vietnam market is for many years to come. REFERENCES Anh Minh, 2011, Unilever va 1% GDP Vi? t Nam, viewed May 1 2012 ;http://vneconomy. vn/ 20111021023652541P0C5/unilever-va-1-gdp-viet-nam. htm;. Chi? n lu? c marketing c? a Omo, 2011, viewed May 1 2012 ;http://gomm. com. vn/20932-chien-luoc-marketing-cua-omo/;. Danh gia hi? u qu? qu? g cao, viewed May 1 2012 ;http://www. scribd. com/doc/ 37422305/5/%C3%90anh-gia-hi? u-qu? -qu? ng-cao; Dinh, T, 2004, 50 h? c sinh gi? i du? c nh? n h? c b? ng, viewed May 1 2012 ;http://vietbao. vn/ Giao-duc/50-hoc-sinh-gioi-duoc-nhan-hoc-bong/10883785/202/;. Group 9 NH03, 2009, Chi? n lu? c marketing cho s? n ph? m Omo, viewed May 1 2012 ;http://tailieu. vn/view-doc ument/chien-luoc-marketing-cho-san-pham-omo. 73276. html? lang=en;. Huy, Q. 2010, B? t gi? t Omo gi? †¦gi? ng nhu th? t, viewed May 1 2012 ;http://laodong. com. vn/ Tin-Tuc/Bot-giat-Omo-giagiong-nhu-that/8341;. Huong, L. , 2006, Chuong trinh â€Å"Nhi? m v? kh? thi† c? Nhan hang OMO T? y An Toan dang ky thi? t l? p c? k? l? c Vi? t Nam va th? gi? i, viewed May 1 2012 . Kotler, P. , Adam, S. , Brown, L. & Armstrong, G. , 2006, Principles of marketing, 3rd ed. , Prentice Hall, Australia. Manwani, H. (2005). Unilever in Asia, viewed May 1 2012 . Message from Chairman, n. d. viewed May 1 2012 . Phuong, K, 2010, T? hao thuong hi? u Vi? t: B? t gi? t â€Å"Vi Dan†, viewed May 1 2012 . Phuong, T, 2011, Tai s? n c? a Unilever Vi? t Nam: Thuong hi? u va nhan tai, viewed May 1 2012 . T, D. , 2006, OMO gi? i thi? u m? u bao bi s? n ph? m m? i, viewed May 1 2012 . TNO, P. 005, Chuong trinh OMO – Ao tr? ng ng? i sang  tuong lai 2005, viewed May 1 2012 . Unilever, 2011 , Our brands Omo, viewed May 1 2012 . Unilever vs P&G (Procter and Gamble), 2009, viewed May 1 2012 . Unilever Sustainable Living Plan, 2010, viewed May 1 2012 . Unilever, 2011, Hanh trinh kham pha: Unilever, em la ai? viewed May 1 2012 .

First Battle of the Marne in World War I

The First Battle of the Marne was fought September 6-12, 1914, during World War I (1914-1918) and marked the limit of Germanys initial advance into France. Having implemented the Schlieffen Plan at the wars outset, German forces swung through Belgium and into France from north. Though pushing back French and British forces, a gap opened between two armies on the German right wing. Exploiting this, the Allies attacked into the gap and threatened to encircle the German First and Second Armies. This forced the Germans to halt their advance and retreat behind the Aisne River. Dubbed the Miracle of the Marne, the battle saved Paris, ended German hopes of a quick victory in the west, and touched off the Race to the Sea which would create the front that would largely hold for the next four years. Fast Facts: First Battle of the Marne Conflict: World War I (1914-1918)Dates: September 6-12, 1914Armies Commanders:GermanyChief of Staff Helmuth von Moltkeapprox. 1,485,000 men (August)AlliesGeneral Joseph JoffreField Marshal Sir John French1,071,000 menCasualties:Allies: France - 80,000 killed, 170,000 wounded, Britain - 1,700 killed, 11,300 woundedGermany: 67,700 killed, 182,300 wounded Background With the outbreak of World War I, Germany began implementation of the Schlieffen Plan. This called for the bulk of their forces to assemble in the west while only a small holding force remained in the east. The goal of the plan was to quickly defeat France before the Russians could fully mobilize their forces. With France defeated, Germany would be free to focus their attention to the east. Devised earlier, the plan was altered slightly in 1906 by Chief of the General Staff, Helmuth von Moltke, who weakened the critical right wing to reinforce Alsace, Lorraine, and the Eastern Front (Map). Chief of the German General Staff Helmuth von Moltke. With the outbreak of World War I, the Germans implemented the plan which called for violating the neutrality of Luxembourg and Belgium in order to strike France from the north (Map). Pushing through Belgium, the Germans were slowed by stubborn resistance which allowed the French and arriving British Expeditionary Force to form a defensive line. Driving south, the Germans inflicted defeats on the Allies along the Sambre at the Battles of Charleroi and Mons. Fighting a series of holding actions, French forces, led by commander-in-chief General Joseph Joffre, fell back to a new position behind the Marne with the goal of holding Paris. Angered by the French proclivity for retreating without informing him, the commander of the BEF, Field Marshal Sir John French, wished to pull the BEF back towards the coast but was convinced to stay at the front by War Secretary Horatio H. Kitchener. On the other side, the Schlieffen Plan continued to proceed, however, Moltke was increasingly losing control of his forces, most notably the key First and Second Armies. Marshal Joseph Joffre. Photograph Source: Public Domain Commanded by Generals Alexander von Kluck and Karl von Bà ¼low respectively, these armies formed the extreme right wing of the German advance and were tasked with sweeping to the west of Paris to encircle Allied forces. Instead, seeking to immediately envelop the retreating French forces, Kluck and Bà ¼low wheeled their armies to the southeast to pass to the east of Paris. In doing so, they exposed the right flank of the German advance to attack. Becoming aware of this tactical error on September 3, Joffre began making plans for a counter-offensive the next day. Moving to Battle To aid this effort, Joffre was able to bring General Michel-Joseph Maunourys newly-formed Sixth Army into line northeast of Paris and to the west of the BEF. Using these two forces, he planned to attack on September 6. On September 5, Kluck learned of the approaching enemy and began to wheel his First Army west to meet the threat posed by Sixth Army. In the resulting Battle of the Ourcq, Klucks men were able to put the French on the defensive. While the fighting prevented the Sixth Army from attacking the next day, it did open a 30-mile gap between the First and Second German Armies (Map). Into the Gap Utilizing the new technology of aviation, Allied reconnaissance planes quickly spotted this gap and reported it to Joffre. Quickly moving to exploit the opportunity, Joffre ordered General Franchet dEspà ©reys French Fifth Army and the BEF into the gap. As these forces moved to isolate the German First Army, Kluck continued his attacks against Maunoury. Composed largely of reserve divisions, the Sixth Army came close to breaking but was reinforced by troops brought from Paris by taxicab on September 7. On September 8, the aggressive dEspà ©rey launched a large-scale attack on Bà ¼lows Second Army driving it back (Map). Field Marshal Sir John French. Photograph Source: Public Domain By the next day, both the German First and Second Armies were being threatened with encirclement and destruction. Told of the threat, Moltke suffered a nervous breakdown. Later that day, the first orders were issued for a retreat effectively negating the Schlieffen Plan. Recovering, Moltke directed his forces across the front to fall back to a defensive position behind the Aisne River. A wide river, he stipulated that the lines so reached will be fortified and defended. Between September 9 and 13, German forces broke off contact with the enemy and retreated north to this new line. Aftermath Allied casualties in the fighting numbered around 263,000, while the Germans incurred similar losses. In the wake of the battle, Moltke reportedly informed Kaiser Wilhelm II, Your Majesty, we have lost the war. For his failure, he was replaced as Chief of the General Staff on September 14 by Erich von Falkenhayn. A key strategic victory for the Allies, the First Battle of the Marne effectively ended German hopes for a quick victory in the west and condemned them to a costly two-front war. Reaching the Aisne, the Germans halted and occupied the high ground north of the river. Pursued by the British and French, they defeated Allied attacks against this new position. On September 14, it was clear that neither side would be able to dislodge the other and the armies began entrenching. At first, these were simple, shallow pits, but quickly they became deeper, more elaborate trenches. With the war stalled along the Aisne in Champagne, both armies began efforts to turn the others flank in the west. This resulted in a race north to the coast with each side seeking to turn the others flank. Neither was successful and, by the end of October, a solid line of trenches ran from the coast to the Swiss frontier.

future of policing proposal - 1169 Words

Future of Policing Proposal Team B CJA 214 May 11, 2014 University of Phoenix Future of Policing Proposal Policing is not just keeping the peace in today’s society. Police officers have several responsibilities and also new technology to learn. New technology helps law enforcement preform a better job in communication, crime solving, decreasing crime and making communities a better place to live for citizens and their families. Biometrics and GPS tracking are two useful technologies’ that have made the police able to catch criminals, and solve crimes quicker and more sufficient. Biometrics modalities used by law enforcement is fingerprints, DNA (Blood), and patterns of the voice and faces of victims. Then GPS Tracking†¦show more content†¦It allows an agency to makes inquiries 24 hours a day, 365 days a year. IAFIS aids policing organizations in solving and preventing crimes and catching criminals before they break the law again. The system gives law enforcement access to its automatic fingerprint database, its considerable search capacity, electronic picture stor age, and allows for the electronic exchange of fingerprints. The system contains the information on over 70 million criminal subjects in its master file along with the fingerprints of 73,000 known and suspected terrorists investigated by the United States and international law enforcement agencies. All biometric systems do have a potential weakness associated with it. Unlike passwords and pin codes which can be changed easily, fingerprints cannot be altered. Should the stored digital copy be stolen and used for fraudulent transactions, the user would have little recourse to fix the situation as they cannot change their prints. They would be unable to use any biometric fingerprint scanner in the future as there will always be doubts and concerns about the authenticity of their prints. Gun use and safety is an important issue around the world and especially in the United States. Mytec Technologies are working with American firearms manufacturer Smith Wesson on a smart gun. The partnership is intended to create a gun that will prevent anyone other than authorized users from shootingShow MoreRelatedTesting the Effectiveness of the CCTV Cameras in West Palm Beach, Florida1595 Words   |  6 Pages2009), suggesting a lack of methodological rigor in these previous studies (Short Ditton, 1995). Given these shortcomings, the objective of this research proposal is to test the effectiveness of CCTV, while providing support to emerging methodological techniques in the study of CCTV. In accomplishing the first objective, this research proposal will test the effectiveness of CCTV cameras in West Palm Beach, Florida, using a pretest-posttest matched control group design. This design is the best methodRead MoreA New Community Based Policing Program1037 Words   |  5 PagesAGENCY NAME: Phoenix Police Department PROPOSAL NAME: Phoenix Police Service Academy (PPSA) ______ SUBMITTED BY: Marisol Edith Ortega DATE: March 7th, 2015. COSTS: Year Total General Fund Budget Year $1,065,058 $1,065,058 Year 2 $1,000,000 $1,000,000 Year 3 $1,000,000 $1,000,000 INTRODUCCTORY SUMMARY: The Police Department proposes to implement a new community-based policing program for young men and women in police operations and law enforcement practices. The program will serveRead MoreThe Budgeting Process At The United States1495 Words   |  6 PagesPolice departments across the United States are spending a lot more money today on policing than they did 15 years ago, as demands have changed on what is required to effectively run an organization. Governments have put in place various budgeting systems that generally revolve around the adoption of a fiscal calendar which begins on the date new annual budget laws become effective. When the time comes to prepare for yearly budgets, most agencies run into issues due to lack of funding as they areRead MoreThe United States Of America Essay1477 Words   |  6 Pagesmiddle-class families. She plans to restore basic fairness, provide relief to hard-working families, simplify taxes for small businesses, and clo se corporate and Wall Street loopholes. Referring to the â€Å"Hillary for America† article, it states Clintons proposals on the tax code. â€Å"Hillary is committed to restoring basic fairness in our tax code and ensuring that the wealthiest Americans and large corporations pay their fair share, while providing tax relief to working families† (Hillary for America). AsRead MoreA List Of Robert Peel s Twelve Standards Of Policing Essay1603 Words   |  7 PagesA list of Robert Peel’s twelve standards of policing proposed consists of the following elements listed below: 1. â€Å"All police officers should be detailed and proficient similar to others within the security industry. 2. Police officers should align themselves with their countries policies and procedures. These methods aid support in displaying their professionalism skills. 3. The police officer has to investigate criminal activities. 4. Social Media has a significant influence on crime. 5. PoliceRead MoreCja 484 Entire Class Week 1 – 5 All Assignments and Discussion Questions1869 Words   |  8 Pagespresent, and future trends of the criminal justice component you select. Discuss the budgetary and managerial impact that future trends will likely have not only on the component you select, but also on the other components of the criminal justice system. Be sure to include current research data (qualitative and quantitative) in your analysis. Week 1 DQ1 What is an example of a past/current trend that has heavily impacted the criminal justice environment? How do past, current, and future trends impactRead MoreCja 484 Entire Course1853 Words   |  8 Pagespresent, and future trends of the criminal justice component you select. Discuss the budgetary and managerial impact that future trends will likely have not only on the component you select, but also on the other components of the criminal justice system. Be sure to include current research data (qualitative and quantitative) in your analysis. Week 1 DQ1 What is an example of a past/current trend that has heavily impacted the criminal justice environment? How do past, current, and future trends impactRead MoreRelationship Between Mexico And Mexico1425 Words   |  6 Pagesargued, they neglected to remember their desire to enable trans-border relations. Their initial intent was to create border cities that trading goods, labor, and capital in order to enhance their economies and strengthen relations. On the contrary, proposals have been made to build electric fences or even massive concrete walls. The United States and Mexico must take note of Article XXI of the Treaty of Guadalupe Hidalgo. â€Å"If unhappily any disagreement should hereafter arise between the governments ofRead MoreThe New York City Aids Housing1450 Words   |  6 Pagesattempts to help the consumer meet their most basic needs. This is an attempt to address the various other concerns that lead to drug use. One of the most important ideas brought up by Evelyn was the forceful policing of drug users targeted at their facility. First, the ideas of forceful policing are a cultural shift brought about by the war on drugs. The militarization of the policy and the criminalization of drug use were both rewarded through federal grants. Following this we have targeted arrestsRead MoreThe Death Of Michael Brown1585 Words   |  7 Pages In May of 2015, the Department of Justice and President Obama announced a $20 million dollar Body-Worn Camera (BWC) Pilot Partnership Program to respond to law enforcement and to the communities they serve. The proposal called to purchase 50,000 body-worn cameras to be use by for law enforcement agencies across the United States and was created as a response to the deaths of Michael Brown and Eric Garner where excessive force by police was used. The President like

Leadership For An Advanced Practice Nurse - 997 Words

Individual Leadership Assessment Paper Meta Cristiano NUR 604-QM2: Leadership in Advanced Nursing Practice Roles School of Nursing University of Alabama at Birmingham Fall, 2016 Individual Leadership Assessment Leadership is a very important role for an advanced practice nurse. There are many leadership styles a person can utilize when working in a collaborative team environment. It is the responsibility of an advance practice nurse to take on a leadership role and finding which leadership style to adapt can determine the success of creating a successful work environment. The purpose of this paper is to analyze different styles of leadership, assess our emotional intelligence finding our strength and weakness and lastly defining leadership in our own terms. Assessing Emotional Intelligence Having self awareness is a significant attribute to utilize when leading/managing others, interacting in social events and making personal decisions. Having the insight to distinguish your emotions, then using that knowledge to manage your behavior and relationships is being emotionally intelligent (Bradberry Greaves, 2009). After using the Emotional Appraisal Instrument, I learned that self-awareness is my strongest emotional intelligence (EI) skill and my weakest EI skill is social awareness (TalentSmart, Inc., 2016). In my future role as an advance practice nurse I will be spending my time interacting with patients discussing their complaintsShow MoreRelatedNursing As A Graduate Degree Program883 Words   |  4 Pagesvast growth in the world. Gone are the days whereby nurses are not allowed to obtain a doctoral degree in their field (Reid-Pointe Nicholas, 2015). Per Reid-Pointe Nicholas (2015), about70-years ago, nurses could only obtain a doctoral degree in non-nursing field. However, today, nurses have the choice to obtain a doctoral degree with research focus or practice centered doctoral degree (Reid-Pointe Nicholas, 2015). The idea that nurses now have different doctoral options to concentrate onRead MoreA Nurse with the Most Knowledge and Skill is an Advanced Practice Nurse789 Words   |  4 PagesAn advanced practice nurse is thought to be intimately linked to advanced knowledge and skill. In defining the advanced practice nurse and giving insight on the principal foundation of ad vanced practice, the International Council of Nurses states that an advanced practice nurse is a registered nurse who has developed the skilled knowledge base, multifaceted decision making skills, and clinical proficiencies for extended practice. Completing an advanced nursing degree increases and develops advancedRead MoreAdvanced Practice Nursing Roles1618 Words   |  7 Pages Advanced Practice Nursing Roles Pauline Okwuosa South University Advanced Practice Nursing Roles Between the mid1960’s to 80’s, physicians collaborated with nurses who had clinical experience and those who were interested in obtaining experience. In 1965, low-income women, children, the elderly, and people with disabilities were covered under the Medicare and Medicaid programs. This sudden availability of coverage increased the demand for expanded primary care services, but physicians wereRead MoreFuture of Nursing1315 Words   |  6 PagesFuture of Nursing July 14, 2013 The Future of Nursing According to the Institute of Medicine (IOM), the nursing profession is the largest population in the nation s health care workforce with over three million members. Because of this, nurses have a fundamental role in the transformation of the nation s rapidly changing health care environment. To achieve this role, the IOM addressed several key recommendations to serve as a guide to the direction of the future of nursing (InstituteRead MoreLeadership And The Graduate Nurse Role1144 Words   |  5 Pages Leadership and The Graduate Nurse Role Meha Patel South University â€Æ' Leadership and the Graduate Nursing Role Leadership is a core competency in the field of advanced practice nursing (Hamric, Hanson, Tracy, O’Grady, 2014). Graduate level nurses exercise leadership across four major spheres including nursing profession, clinical practice environments, health policy, and at the system level. This paper provides and analysis of the author’s leadership style and attributes, a descriptionRead MoreCore Competencies Fnp vs Cna Essay995 Words   |  4 PagesCore Competencies of a Clinical Nurse Practitioner and a Non-Clinical Nurse Administrator Susan Brown South University Dr. Donna Falsetti Role of the Advanced Practice Nurse – NSG5000 October 7, 2012 Although both the non-clinical nursing administrator and the clinical nurse practitioner are both advanced positions in the field of nursing, they are not the same position that requires the same core competencies across the board. Nursing is a challenging field of study that allows for similaritiesRead MoreNurse Management and Leadership Case Study969 Words   |  4 PagesNurse Management and Leadership Case Study Nurse Management and Leadership Case Study Introduction Good leadership is necessary in every business organization. When it comes to nursing, every health center must have a good leadership that supports the nurses so that they can maximize their performance. However, for leadership to be of good quality there needs to be a good working environment in all aspects (Pinelli et al., 2004). The following is a case study illustrating an ideal working environmentRead MoreWorking in the Nursing Profession in Australia630 Words   |  3 Pagesof an enrolled nurse encompass both educational and professional experiences. An advanced enrolled nurse has sought out additional training, education, and/or qualifications as well as has breadth or depth of clinical experience and knowledge and is currently active in practice (Adrian 2005: 4). The nurse can operate with minimal direct supervision and has also undertaken leadership roles in a managerial or clinical capacity (Adrian 2005: 4). Domains of proficiency of the nurse include professionalRead MoreComparision of the Competencies for Advanced Practice Nurses663 Words   |  3 PagesAdvanced practice nurses have core competencies that are similar or are specific to each specialization defined as an advanced practice. The profession of nursing presents favorable circumstances for nurses to specialize in roles with distinct responsibilities and opportunities to contribute to the function of a health care industry with growing demands and complexity. The profession of nursing continues to debate to whom the title advanced practice nurse applies to. Examination of the core conceptRead MoreInterview With A Certified Nurse Practitioner1446 Words   |  6 Pagesever evolving, remarkably changing the sphere of nursing practice. The roles of Advanced Nurse Practice practitioners are expanding, taking up a multitude of roles across a diversified healthcare specialties. Advance Nurse Practice practitioner stands as leader i n this comprehensive profession bridging the gap in management and clinical aspect of care (McDermott Morant, 2010), reflecting the complexity of culture, organization and practice setting (Hyrkas Dende,2008) to improve the quality of

Liberal Education as a Livingstone Free Essays

During a time when unemployment is at its lowest since World War II, one would think that finding a job would be easy. However, at this point in time, applicants for jobs are more qualified than ever. The competition for well-paid jobs is stiff, and in order to get ahead people need not only skill in one certain area, but a general intelligence of many subjects as well. We will write a custom essay sample on Liberal Education as a Livingstone or any similar topic only for you Order Now A liberal education provides the general knowledge that gives job applicants an extra edge when applying for a job. With a base of knowledge in the liberal arts and a specialization in a certain area, people prove to be beneficial to employers. Throughout this paper, I will use the term â€Å"liberal education† not only in describing subjects like English, history, philosophy etc. , but as Livingstone describes a liberal education: an education which â€Å"aims at producing as perfect and complete a human being as may be. † In using the term â€Å"liberal education† I expect that all graduates of a liberal arts college have an expertise in rhetoric, as the art of speaking and writing well is a key focus in the curriculum. I will also use the â€Å"specialized education† in reference to Livingstone†s definition: an education â€Å"which aims at earning a living or making money†. Undergraduates pursuing a liberal undergraduate education have an advantage over people with a specialized undergraduate education because liberal education provides a greater versatility in terms of a broader base of knowledge so that finding a job and excelling in different areas is easier. Training in art of rhetoric, which today is defined as the art of speaking and writing effectively, is a valuable asset for job hunters. Specialized undergraduate curriculums focus less on rhetoric than liberal arts curriculums. A person with training in rhetoric would be hired over another applicant due to their expertise in communicating ideas effectively through speech and writing. Companies aim to employ intelligent people who can express themselves wisely and eloquently because in nearly every profession, writing well and persuading others to one†s opinion is essential: scientists have to apply for grants in order to fund their research and experiments; businessmen must present proposals and of course, columnists and authors who have not mastered the skill of rhetoric are less likely to find a job and be successful in terms of status and salary. Ability to express oneself clearly and effectively designates to what level one may raise in the corporate ladder, for people with refined writing skills benefit companies to a large extent, while people with less skill in writing have less influence, and therefore less power. People with a liberal education are skilled in multiple areas and therefore can be of more benefit to employers. Rather than a specialized study in one area, a liberal education provides students with a broad range of knowledge that attracts employers. As Virtruvius says, liberal education teaches the student the connection between different disciplines. Knowing and realizing the relationship between subjects, an employee can perform a greater number of tasks and learn new ones more rapidly thus being more valuable to a company. Should a man lose his job due to it becoming extinct or other reasons, a liberal education would provide a better cushion to fall back on because of the diversity of subjects studied. For example, if a court stenographer loses his job due to a new audio technology that records and word-processes court proceedings, he would not have to, in a sense, start over for lack of knowledge in other areas. Utilizing his knowledge in rhetoric, philosophy, history, and other humanities, he could find another job without going back to school. On the other hand, the opposition would report that a liberal education would not benefit many people because a curriculum based on the humanities repels many students. Rather than take courses that disinterest them, students should specialize in subjects they enjoy. One should not waste money on an education that does not focus on one†s interests; an education that does not stimulate the student is a failed education. In order to make the most out of undergraduate years, the students should study what interests them. In rebuttal, a liberal education does not suit every personality or preference. However, in the job market, having a liberal undergraduate education and a specialized graduate education gives people an advantage, for not only are they trained specially in their specific area, but they also have a general knowledge of the liberal arts. Students interested in areas such as technology and sciences should take classes that interest them. However, in addition to the sciences courses, rhetoric classes would prove beneficial even in a scientific line of study. Every occupation entails writing in some way, and sharpening one†s writing skills only reaps more benefits when searching for a job. Many people interested in the sciences and technologies specialize during their undergraduate years, and therefore miss out on training in rhetoric. Specialists who take classes to improve writing are better-prepared and more likely for find a job. Another argument of the opposition: people who start specializing during undergraduate years are better prepared for graduate school. They master and excel in one specific area of study. Whereas, it would take someone with a general undergraduate education a longer time to master a specific area of study because of the attention spent on a broad education during undergraduate years. Instead of spending thousands of dollars on a general education, students could use the four years to specialize in the field that they enjoy. A liberal education may prove beneficial for students who are unsure about their major, but focused students should not waste their time on general education. Students who know what they want to focus on should specialize their education in order to expedite their college time and either start a masters degree or start their careers. It may take longer for a generally trained undergraduate to specialize in a certain area, but then again, if they are trained in understanding the connection between different areas of study, they may be able to pick up different subjects more quickly. There are really two issues here to refute. First, when studying, why is everything such a rush? People are in a hurry to enter the job force rather than to take their time during their schooling. I suppose the answer to the question is money. While people are in school they pay thousands of dollars and receive very little back in comparison. Once they start working they can begin the payback period. Sadly, those who enter the workforce first do win in the sense that they can start paying back their debt, while the people still in school keep accumulating debt. Second, even if people with a liberal arts education enter the workforce at the same time, they are not at a disadvantage in terms of knowledge capability as the previous argument concludes. In fact, liberal arts undergraduates may be at a slight advantage in terms of useful knowledge. For example, two applicants for a job have both had the same graduate education but one (person 1) had been trained in the liberal arts during undergraduate years, and the other (person 2) had specialized earlier. Assuming the two candidates preformed equally in gradate school, which may not be a fair assumption due to person 2†³s past knowledge and previous study, however, for argument†s sake, assume both were successful in graduate school. An employer would choose person 1 because of the liberal arts background on top of the specialized graduate schooling. An employer would know that people with a liberal arts background are not only intelligent in their specific line of study, but also understand the connection between disciplines, and would choose the person with the broad base of education. In discussing liberal arts training, one assumes that every student who graduates has a well-developed knowledge of all the subjects a liberal education offers. However, it is not fair to assume that every student attending a liberal arts undergraduate school explores each subject extensively and excels in every class. Many students take advantage of the time they spend in undergraduate school by partying on weeknights and coming to class so tired that they cannot concentrate on the lesson, or even worse, they skip class all together. This careless behavior towards schooling hurts not only the students† understanding of the material, but their grades as well. It is time that all upperclassmen graduate with honors rather than just slide by. The effect on the community and world would be astounding. Thousands of great minds graduate from college every year and become success stories like Bill Gates. Imagine every college student intellectually on par with the smartest graduate. Our world would be a different place. That is the place to which we should strive, and we have reached out goal when everyone achieves individual excellence. How to cite Liberal Education as a Livingstone, Papers

Hepatitis Essay Research Paper Hepatitis In modern free essay sample

Hepatitis Essay, Research Paper Hepatitis In modern society when a individual gets ill with the grippe or a cold they will normally travel about their normal modus operandi with the exclusion of a sneezing or a cough throughout the twenty-four hours. Sometimes things can be more than what they appear to be. The symptoms start out like the grippe with coughing, febrility, achings, and purging. However, the disease bit by bit worsens with symptoms of utmost failing and excrushatating abdominal hurting. By so it is normally excessively late when the individual finds out that their liver is neglecting and that there disease is caused by one of the most contagious, unsafe and deadliest of viruses. These viruses that were ab initio concealed by grippes like symptoms are now known jointly as the disease of Hepatitis. The disease of Hepatitis is really by six different types of viral infections, viz. , Hepatitis A, B, C, D, E, and G. Hepatitis descries the destructive affect of the viral invasion of the organic structure and liver by six and separate viruses. Each type of viral infection varies from one to another in grade of badness. The names of the viruses are in alphabetical order matching to their find. There is besides a non-viral Hepatitis which is caused by substance. One rumour that has spread about hepatitis is that a individual can merely contract Hepatitis if associated with HIV or AIDS. This is non true! Any one can go septic with Hepatitis. Unfortunately this is about all most people know of Hepatitis. They need to cognize the full horror of which the virus is capable. The first of the Hepatitis viral infection to be discovered is Hepatitis A. Hep. A is the mild mannered virus compared to the other viruses. It has the symptoms of grippe, febrility, purging, loss of appetency, and weakening of organic structure, but it does hold some differences such as icterus ( a yellowing pigmentation of the tegument and Whites of the eyes ) and urine appears to be a darker colour. Jaundice is caused by an copiousness of bilirubon which has non been removed from the blood system due to the infected liver. Hep. Angstrom does non hold any particular medicines or antibiotics that can be used to handle or forestall this unpleasant virus. Some ways of avoiding this viral infection include rinsing the custodies really carefully and non eating nutrient or drink of others. Peoples populating in the same house or holding close contact should clean the country really exhaustively. When a individual has contracted and so recovered from this virus, he or she is now immune fo r the balance of his or her life and will non transport the virus. The virus can impact anyone, but immature kids and older grownups are more susceptible. Peoples can convey the virus straight to each other or indirectly by consuming an septic individuals nutrient or drink. Then the individual will consume the contaminated nutrient or drink. The disease can besides be spread by contaminated imbibing H2O, blood, organic structure fluids and tissue, and endovenous acerate leafs used by drug users. The virus is contagious for a hebdomad before symptoms are experient and go oning until recovery from the icterus symptom ( Hepatitis A 1996 pg. 1 ) . The intent of a individuals liver is to filtrate out harmful toxins that get into the blood. An illustration of the map of the liver is similar to the usage of a noodle strainer. The noodles are assorted with the H2O like the toxin assorted with the blood. The strainer removes the noodles from the H2O like the liver removes the toxin from the blood. The noodles stay in, but the H2O goes through. If a individual were non to hold a liver or it isn # 8217 ; t working in the proper mode the individual would endure utmost blood toxic condition and dice. Hepatitis B can ensue in such malfunction of the liver. Hep. B causes the liver to go inflamed. Normally the people that get infected with Hep. B can contend off the virus, but there are some persons that are unable to contend. This would include people infected with HIV or AIDS. The symptoms of Hep. B are really similar to Hep. A, loss of appetency, sickness and emesis, fever, failing of organic structure which may last up to several hebdomads even months, abdominal hurting, blackening of piss, and icterus ( American Liver Foundation June 1993 pg. 2 ) . The lone vaccinum that is used on Hep. B is called Saccharomyces cerevesia ( common bakers yeast ) ( Hepatitis B 1992 pg. 4 ) . There is still the old place redress of tonss of bed remainder, but left untreated can ensue in cirrhosis or even liver malignant neoplastic disease. Cirrhosis is a disease caused by a virus such as Hep. B assailing the liver cells ensuing in the liver organizing scare tissue. When there is scare tissue the liver becomes difficult and chunky and backs the blood flow up. This will do the hemorrhaging of venas in the tummy and gorge and will do emesis of blood. Hep. B is spread in many similar ways in which Hep. A is dispersed, in fact most all Hepatitis s are spread in the same manner, but there are its differences. Hep. B can be spread through a broad scope of human contact including sexual contact with an septic individual, every bit good as merely populating in the same country with a individual who has the Hep. B virus. It is the most contagious of the Hepatitis viruses. It s even more contagious than HIV or AIDS, and it s the most normally contracted of the viruses ( American Liv er Foundation June 1993pg. 3 ) . Hepatitis C, once known as non-A, non-B Hepatitis is really similar to Hep. B in that they both cause cirrhosis and liver malignant neoplastic disease, except that the Hep. C virus is caused by a bloodbrone virus. Symptoms of the virus are of the undermentioned: loss of appetency, weariness, sickness and emesis, abdominal hurting, and icterus. # 8220 ; Approximately twenty five per centum of people infected with Hep. C will go ill with icterus or other symptoms of Hep. Fifty per centum of these individuals may travel on to develop chronic liver disease. # 8221 ; Besides some people that have been infected with the virus may re chief contagious for old ages ( Hepatitis C 1996 pg. 1 ) . At the present minute there is no vaccinum for the Hep. C virus, but there is a intervention that is used to assist with chronic symptoms of the virus. This drug is called interferon alpha-2b. This drug AIDSs in the recovery of the liver ( MAYO 1993 pg. 7 ) . The chief causes of Hep. C transmittal are the usage of endovenous acerate leafs by drug users and blood transfusions ( since May 1990, blood contribution centres have used a blood screen to detected Hep. C which has greatly diminished the figure of instances ) ( Hepatitis C 1996 pg. 1-2 ) . Hepatitis D, the ace adult male of Hepatitis s. Hep. D is about indistinguishable to Hep. B, except that D is about every bit twice every bit strong as B. The symptoms of this ace virus is like an utmost instance of the grippe, loss of appetency, fever, failing, purging, and icterus, merely that this virus can do liver harm and be really unsafe if non cared for. The lone intervention for this virus is to acquire medical attending every bit shortly as possible and from there the physicians will find what to make. Case of Hep. D are merely found in West Africa and Asia where it has become epidemic like paportions and instances reported in the U.S. are really rare. The ground the virus is so common is because in 3rd universe states the H2O system is really hapless. Peoples are imbibing and bathing in the same Waterss that are being contaminated with human fecal matters. ( American Liver Foundation June 1993 pg. 3 ) . Hepatitis E is in a category all of its ain. Scientist have researched this virus for short period of clip and what they have discover is that it will, from surveies, that this virus will kill adult females particularly if they are pregnant. If a individual wanted to handle Hep. Tocopherol they would hold to hold medical attending every bit shortly as symptoms appear. Hep. Tocopherol is the rarest of all the different Hepatitis virus in the U.S. This is one of the viruses that is besides really common in the 3rd universe states. This is because of the disregard of medical attending and hapless H2O systems. It has been discovered that the Hepatitis G virus is now in world. The ground for the skip of the missive F is because it s in argument between scientist that do believe there is such a virus and scientist that don t believe it that it is a Hepatitis virus. The symptoms of the newest of virus s is that it # 8220 ; will put up store in the liver, doing relentless infection, harm, and sometimes cancer. # 8221 ; So in bend the virus starts in the liver and works its manner out into the organic structure. The individual starts with icterus and so the grippe like symptoms appear. Scientist have traced a similar virus back a monkey. They believe that the virus has gone through a DNA mutant. Not merely has it gone through a mutant from carnal infection into a human infection, but it besides has three separate spices of viruses inside of the 1. The opportunity for a vaccinum is far into the really future ( Fackelmann April 1996 pg. 238-239 ) . Medical attending is one of the most of import things that need to be done when believed that one ego has contracted one of these viruses. What is to be done when a individual has contracted it from the physician. The 1 that is supposed to assist the ill non injury. This is a cardinal factor in today s life manner. These viruses are being discovered every twenty-four hours. Hepatitis G was discovered merely this twelvemonth and right now scientist are discoursing conditions or non to see the hepatitis F to be a virus or non. These things in life are non vanishing at that place merely acquiring bigger and people are traveling to hold to make something about these jobs. af9 Fackelmann, Kathleen. # 8220 ; The Hepatitis G Enigma. # 8221 ; Science News Apr 13, 1996: 238-239. UMI Company. CD-ROM. Unknown Author. # 8220 ; Hepatitis C. # 8221 ; MAYO Summer 1993: 7-8. New York State Dept. of Health. Hepatitis A. [ Online ] Available goffer: hepa.txt at mole.health.state.ny.us, 11-13-96 New York State Dept. of Health. Hepatitis C. [ Online ] Available goffer: hepa.txt at mole.health.state.ny.us, 11-13-96 Rossi, Lisa. Hepatitis. [ Online ] Available usenet: hypertext transfer protocol: //www.upmc.edu/news/hepabg1.htm. Schlepphorst, Richard. October 6,1996. Doctor of Blessing Hospital. [ Unpublished Interview ] . Quincy, Il. Appendix A Schlepphorst, Richard. October 6, 1996. Doctor of Blessing Hospital. [ Unpublished Interview ] . Quincy, IL. Question I. What are the symptoms? Ans. The symptoms of hepatitis are really similar to the grippe. Question II. How does one travel by proving the virus? Ans. Blood trial, piss. Question III. Is it a bacterium or virus? Ans. It is a virus, but so there is the non-viral hepatitis. Question IV. What is non-viral hepatitis. Ans. Non-viral hepatitis is caused by substance. Question V. What is hepatitis? Ans. It s a infection of the liver. Question VI. Which of the six viruses are most common in the U.S. ? Ans. Hepatitis B. Question VII. How is the virus spread? Ans. It is spread through H2O, blood, organic structure fluids. Question VIII. What is the intervention for hepatitis? Ans. Bed remainder, medical specialty from physicians. Question IX. What is the most common age the virus is found in? Ans. Young kids to older grownups. Question Ten. Which of the six viruses is the most unsafe? Ans. Hepatitis D is known to be the deadliest, but is really rare in the U.S.