Kudler Customer Relationship Management

RUNNING HEAD: Kudler hunky-dory Foods Kudler attractive Foods Dustin Coody University of Phoenix corporation Profile Kudler Fine Foods is a specialty food workshop located in the San Diego area founded in 1998 by Kathy Kudler. They piddle three locations, La Jolla, Del Mar, and Encinitas. Kudler Fine Foods sells bakery and pastry products, parvenu-fangled produce, fresh effect and seafood, condiments, packaged foods, cheese, and specialty dairy products. matchless of the main goals of Kudler Fine Foods is to maintain lasting relationships with their guest base. taking into custody the nodes needs and expectations is vital to a flourishing business. This is why I propose implementing a client family instruction (CRM) system. I strongly believe that applying a CRM strategy to Kudler Foods would allot the go with to further expand and obtain a high mensuration of nodes while retaining their underway customers. Benefits of a CRM A Customer Relatio nship Management system employs people, technology, tools, processes and activities to increase customer store and a firms profitability (Tetteh, 2008). A CRM allows a company to emanation its revenues by providing redevelopments and products that meet the requirements of customers with programs that effectively allocate the appropriate resources to by the piece customer. A CRM also allows a company to improve customer service, cross-sell products effectively, and allow the sales staff to acquire deals at a rapid pace. Rigby, Reicheld, and Schefter (2002) have discovered that by tracking parley between firms and their customers, CRM can help firms in many ways, including the pursual: analyzing customer revenue and cost data to identify current and future day high-value customers; targeting direct marketing efforts; capturing relevant product and service way data; creating new distribution channels; exploitation new pricing models; processing transactions faster; providing soften randomness to the frontline; manag! ing logistics and the supply...If you want to get a full essay, stage it on our website: BestEssayCheap.com

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