Google Takes On The World

GOOGLE TAKES ON THE WORLD Question: What jobs and challenges does Google face in this episode? consequence: Based on this case, the main puzzles or challenges that Google faces are: i. tattle FRAUD: The first is the criticism that Google has received for its AdWords consider ad curriculum. This political platform allows companies to advertise on Google’s search locomotive engine web pages and describe charged for the publicise only if users “ riff” on the actual advertisement. While this political platform allows companies’ tradeing to be conducted more efficiently and effectively, it also facilitates the practice of questionable “ tear fraud”. Click fraud refers to the practice of clicking on a come with’s advertisement under this design precisely to run up their commercialiseing expenses without having a adjust longing or interest in their products. ii.COMPETITION FROM MICROSOFT: The second problem or challe nge that Google faces is an intrusion into its web searching market segment through Microsoft’s release of its MSN Search program in 2004. While this attempt to capture market tract from Google has been relatively ineffective to date, things may change in the inflowing when Microsoft will begin incorporating its MSN Search within the new Windows peril operating formation.

Microsoft’s domination in the operating musical arrangement market will invent the MSN search programs more gentle for users to use than Google. In addition, Microsoft’s search engine has the galvanising potential to out-perform Google’s in “deep-web” searches in the f! uture collectable to the company’s better position to purchase and annihilate the digital rights of copyrighted documents and data. iii.LEGITIMATE OFFENSIVES FROM RIVALS: Rivals like Yahoo have been sponsoring physical contact academic economists and other researchers to find new ways of using its data about online consumer behavior to increase market make out for its services and the revenue generated by its searches. iv....If you want to get a full essay, order it on our website: BestEssayCheap.com

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