Forever 21

Forever21 Conduct a market survey (secondary data) to comp be any(prenominal) troika fashion memory boards in HK (their positions,price ranges,store concepts and distribution operations,staffing ,et certera Forever 21 got started when Don Won Chang opened the first store for the Korean Ameri flush toilets in the Los Angeles area. Its first name was fashion 21. To their surprise, thither were to a greater extent customers that arrived otherwise than their small bell ringer market. They quickly expanded, and now you can find their stores in the Philippines, Canada, Singapore, Ind unrivaledsia, Malaysia, united Arab Emirates, Jordan, Oman, Kuwait, Saudi Arabia, Bahrain, Thailand, China, South Korea, Japan, and Puerto Rico. This gild has been very successful everyplace the years and there are many reasons for their success, and reasons for why they induct not gone further in their success. Strengths One of the biggest strengths for this familiarity is that they have the m ost new-made trends for less. While they may not be of designer quality, the trends that strike out at eer 21 keeps its customers trendy. They have level expanded into different formats. heritage 1981 carries vintage clothing, Gadzooks 21 and telephone extension for women at meek prices, for love 21 which is accessories, Twelve by Twelve is upmarket L.A.

clothing, faith 21 for plus coat women and love 21 which is a contemporary line for women. This store proves to be the one stop shop for fashion from jewellery to footwear, to bags, leggings and tights. Weaknesses One helplessness forever 21 have is dupl icating ideas from other designers such as D! iane von Furstenberg, Anna Sui, and Gwen Stefani. This store has been sued repeatedly for copying designs on the nose and merchandising them in their own stores. This would definitely help with the packaging if they did not steal designs. Another weakness is that their stores can be messy and hard to find what youre looking for since there is so much(prenominal) to choose from. If there were less merchandise or dismantle if there were more sales associates on the...If you sine qua non to lose a full essay, order it on our website: BestEssayCheap.com

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