Final Project Essay Example | Topics and Well Written Essays - 1750 words

Final Project - Essay Example However they soon diversified their portfolio and ventured into selling DVDS, CDs, and MP3 downloads software’s, games, electronics, food, toys, furniture and apparel. They started spreading out from United States and established bases in Canada, the United Kingdom, Germany, France, Japan and China. A business model is also termed as a business design. It is the way in which a business intends to specify a value proposition for its targeted customers, it’s positioning and it’s financial model. In other words, it is a summary of how the company intends to serve its customers, in what areas does it intend to serve its customers and what would be its product offering. At the Inception of Amazon.com, the delivery of information, services and goods to end customer was employed as its business model. It was called the â€Å"Online Retailer of Physical Good†. Under this model, manufactured products are sold online and there is a lot of dependency on third party providers. Third party providers are needed to maintain a continuous stock of supplies. Of the four types of e-commerce business models out there, Amazon uses the Business to consumer e-commerce (B2C) model. The B2C models focuses on direct selling of goods and services to the customer. This is done via online catalogs and shopping cart transaction systems. Amazon uses the virtual market place, a subtype of B2C model. Amazon became known for its feel-friendly culture when it was first launched. It was keen on recruiting the brightest, versatile and most intelligent people on the block. Its leaders tried to inculcate the same vision that they had for Amazon in the minds of their employees too. They believed in sharing hard work and fun at work. While employees were paid less than the market rates, they were given enough empowerment to feel happy and wanted at Amazon. Under its cost leadership strategy Amazon has stood out by offering rock-bottom prices. It provides good