Consumer Pshychology

Abraham Mallows, hierarchy of need on theory of human melodic theme is one of the most popular approaches to understand consumer motivations .According to the theory ,there ar five basic levels of human needs, arranged in a hierarchy, and based on relative importance of need level. These ar psychological, safety, love and belonging, esteem and self actualization. According to Maslow, the lower dictate physiological and safety needs must be at rest first before higher put needs pass away meaningful. After satisfying lower order needs are a perpetual source of motivation for consumer purchase behavior. Sigmund Freuds psychoanalytical theory had a industrial-strength influence on the development of modern psychology and on explanations of motivation and constitution and has been physical exertiond to study consumer behavior. According to psychoanalytical theory, consumers` motivation for purchase products or services is often complex, non only to workaday obs ervers but in like manner to the consumers` but it also to the consumer themselves. Purchase or consumption related behavior may be driven by deep motives and can be determined by expert probing of the unconscious mind. ardent Ditcher and Vicary were among the first to use psychoanalytic techniques to uncover consumers` behavior.

Some of the methods apply to probe the subconscious mind are as follows: In-depth interviews: The tec also asks a consumer to talk freely, using specific questions designed to gain an acuteness into the consumers motive, opinions and ideas. Projective techniques: Pictures or d esigns are use to have an shrewdness into c! onsumers, value, attitudes, or needs, which are hard to express. Respondents depict these internal states on these pictures, designs or some other international objects. Association tests: The respondent is presented is presented with a stimulus such as a word, picture, or some other social croak and asked to respond with the first thing that comes to mind. Focus Groups: A down in the mouth group of...If you want to scramble a full essay, order it on our website: BestEssayCheap.com

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